In the new normal, digital channels have become the core channels of customer engagement, but everyone is using the same channels. Doctors are being swamped with content, and push sales techniques are not working anymore. Pharma needs insights from customer behavior to under … Read More »

For most organizations, digital transformation is a journey from efficiency, through effectiveness to excellence. Efficiency can be improved by optimizing tools and automating manual tasks. The next step is to measure impact and effectiveness to deliver the right information … Read More »

In an increasingly personalized and competitive market, it’s more vital than ever for biopharmaceutical companies to have a third-party logistics (3PL) partner they can count on to ensure that their products reach the site of care and patients on time. As biopharma companies … Read More »

By Mary Alice Dwyer and Sameer Lal, Medical Affairs Digital Strategy Council The COVID-19 pandemic has put the spotlight on the vital role that functions such as medical information play within an organization at the time of a crisis. The pandemic has shown how Medical Affai … Read More »

Former FDA Commissioner to deliver the keynote address Princeton/Bangalore, September 21, 2020. Indegene Digital Summit, the premier global thought leadership symposium on customer experience and digital transformation in life sciences, is now set to takeoff as a multi-week … Read More »

On January 30, 2020, the WHO declared the novel acute respiratory infection caused by the “SARS-CoV-2” virus, termed “Coronavirus Disease-2019 (COVID-19)” as a Public Health Emergency of International Concern.{9} As of July 20, 2020, over 14 million people worldwide are conf … Read More »

Biopharmaceutical companies must invest strategically for patient assistance programs to remain viable. That means finding the right partner. The number of uninsured Americans is on the rise for the first time since the Affordable Care Act took effect; 27.5 million had no he … Read More »

Authored by Dr. Hilde Vanaken – Sr. Industry Advisor, TCS Life Sciences and Healthcare Provided by Tata Consultancy Services (https://www.tcs.com/advanced-drug-development) Since time immemorial, the clinical trials process has been principally driven by a site-centric appro … Read More »

Authors – Dr. Ashish Indani, Aparna Patkar, Devraj Goulikar, Prita Venkateswaran and Divya Vasudevan Introduction The horizon of Artificial Intelligence (AI) is broadening in every field with its presence now felt in the medical field as well. The application of AI now cater … Read More »

“Data is the new oil”, but only analytics-ready data is a real business asset and everyone knows this. However, absence of a cohesive strategy to incorporate cloud platform and data lakes, integrating and consolidating data warehouses, data hubs, and databases as a single so … Read More »

Adoption of an omnichannel environment by the life sciences industry is driving a huge shift towards digital customer engagement and improved customer experience. Making high-quality content available to new channels with speed and at scale, however, has created a challenge … Read More »

By Angela Qu, Senior Director, Biomarkers & Genomic Medicine, Parexel and Todd Shuster, Vice President and Global Therapeutic Area Head, Oncology/ Hematology, Parexel Rapid progress in genomic sequencing, biomarker identification, data capture and analytics have helped t … Read More »