Contributed Articles

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Jamie Eisinger Burgess, Vice President, Marketing, BrightInsight

September 14, 2021

One of the impacts of the COVID-19 pandemic has been a substantial increase in digital investments by healthcare organizations, which have not traditionally been known as cutting edge when it comes to technology. Now, a digital health strategy has become a “must have” for bi … Read More »

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Sanofi Genzyme

September 7, 2021

By: Sandeep Sahney, Head of Japan & Pacific Region, Sanofi Genzyme (Also check out a related podcast on this topic using the link below) The spirit of innovation at Sanofi Genzyme that pioneered therapies for Lysosomal Storage Disorders (LSDs) – rare genetic conditions c … Read More »

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Mary Alice Dwyer, PharmD, Chair, Medical Affairs Digital Strategy Council VP, Consulting Services, Synetic Life Sciences, LLC

September 1, 2021

Digital transformation across the pharmaceutical industry is no longer only aspirational as healthcare professionals look for informative, non-promotional scientific content and engagement, but a strategic imperative that was significantly accelerated by Covid-19. In our ear … Read More »

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Firstsource

July 31, 2021

Across all clinical trial phases, the enrollment period is typically the longest. The cost of enrolling a single patient can run into thousands of dollars, depending on the phase of the trial. As consumers eagerly embrace digital in the post-pandemic world, quickly pivoting … Read More »

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Tata Consultancy Services

July 16, 2021

Alejandra Guerchicoff, Ph.D. Industry Leader, TCS ADD Safety Life Sciences Platform Over the past decade, Life Science Industry has witnessed and been at the forefront of an unprecedented technological revolution in Pharmacovigilance (PV). With a spurt in innovations, advanc … Read More »

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The STARR Coalition

April 30, 2021

By Luke Kramer, Executive Director at The STARR Coalition   The mental health crisis we’re experiencing because of the pandemic has been intense, but it isn’t new. We’ve been battling this crisis for almost a decade—COVID only intensified those numbers and has impacted all a … Read More »

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Sheeva Azma, Fancy Comma, LLC

April 21, 2021

I recently spoke with David Barthel, CEO of Health Logic Interactive, to ask him about his secrets for running a successful biotech company. Despite the fact that Health Logic Interactive is an early-stage company, founded in 2020, Barthel is no stranger to the biotech space … Read More »

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Sheeva Azma, Fancy Comma, LLC.

March 25, 2021

I recently caught up with Braeden Lichti, a Canadian investor and co-founder of a private investment firm that has launched several healthcare companies, to ask him about how he got his start. As an investor, his main focus is the life sciences sector. He has played a lead r … Read More »

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etectRx

February 19, 2021

By Valerie Sullivan, President and CEO, etectRx Clinical trials are now a household topic thanks to COVID-19. With the eyes of the world upon our industry, several drug companies have – with success – developed and tested effective COVID-19 vaccines and treatments in record … Read More »

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Sameer Lal, Senior Vice President, Indegene and Sandeep Gantotti, Senior Director- Medical Solutions, Indegene

February 3, 2021

Authors – Sameer Lal, Sandeep Gantotti Medical information (MI) is a critical way for HCPs to receive accurate, balanced, and up to date information on a company’s products. MI is often the face of the company for most HCPs and is likely an important driver of perceptions of … Read More »

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RxCrossroads by McKesson

February 2, 2021

To successfully bring their first therapies to market amid ever-increasing affordability barriers, biopharma companies need data-proven solutions and consultation to effectively target and fund co-pay programs. HED: Data Intelligence Creates Smarter Co-Pay Programs DEK: To s … Read More »

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Indegene

December 15, 2020

In the new normal, digital channels have become the core channels of customer engagement, but everyone is using the same channels. Doctors are being swamped with content, and push sales techniques are not working anymore. Pharma needs insights from customer behavior to under … Read More »

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Indegene

December 10, 2020

For most organizations, digital transformation is a journey from efficiency, through effectiveness to excellence. Efficiency can be improved by optimizing tools and automating manual tasks. The next step is to measure impact and effectiveness to deliver the right information … Read More »

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RxCrossroads by McKesson

November 23, 2020

In an increasingly personalized and competitive market, it’s more vital than ever for biopharmaceutical companies to have a third-party logistics (3PL) partner they can count on to ensure that their products reach the site of care and patients on time. As biopharma companies … Read More »

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Indegene

October 29, 2020

By Mary Alice Dwyer and Sameer Lal, Medical Affairs Digital Strategy Council The COVID-19 pandemic has put the spotlight on the vital role that functions such as medical information play within an organization at the time of a crisis. The pandemic has shown how Medical Affai … Read More »

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Indegene

September 21, 2020

Former FDA Commissioner to deliver the keynote address Princeton/Bangalore, September 21, 2020. Indegene Digital Summit, the premier global thought leadership symposium on customer experience and digital transformation in life sciences, is now set to takeoff as a multi-week … Read More »

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Sivakumar Thiagarajan, VP and BU Head R&D (Clinical, Regulatory and Safety),
Indegene and Kumari Priyanka, Manager- Regulatory Solutions, Indegene

September 11, 2020

On January 30, 2020, the WHO declared the novel acute respiratory infection caused by the “SARS-CoV-2” virus, termed “Coronavirus Disease-2019 (COVID-19)” as a Public Health Emergency of International Concern.{9} As of July 20, 2020, over 14 million people worldwide are conf … Read More »

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McKesson

July 27, 2020

Biopharmaceutical companies must invest strategically for patient assistance programs to remain viable. That means finding the right partner. The number of uninsured Americans is on the rise for the first time since the Affordable Care Act took effect; 27.5 million had no he … Read More »

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Tata Consultancy Services

July 2, 2020

Authored by Dr. Hilde Vanaken – Sr. Industry Advisor, TCS Life Sciences and Healthcare Provided by Tata Consultancy Services (https://www.tcs.com/advanced-drug-development) Since time immemorial, the clinical trials process has been principally driven by a site-centric appro … Read More »

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Tata Consultancy Services

April 10, 2020

Authors – Dr. Ashish Indani, Aparna Patkar, Devraj Goulikar, Prita Venkateswaran and Divya Vasudevan Introduction The horizon of Artificial Intelligence (AI) is broadening in every field with its presence now felt in the medical field as well. The application of AI now cater … Read More »

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Indegene

September 20, 2019

“Data is the new oil”, but only analytics-ready data is a real business asset and everyone knows this. However, absence of a cohesive strategy to incorporate cloud platform and data lakes, integrating and consolidating data warehouses, data hubs, and databases as a single so … Read More »

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