PharmaVOICE Blog Post

What are Service Design Methods and how can they Transform Teams, Programs, and Services in Pharma?

Posted By: Dan Limbach
May 6, 2019

An upcoming webinar explores Service Design Methods as a way of accelerating business objectives and improving the patient experience. Industry experts will share their knowledge and experiences on this topic, and will field questions from the audience after their presentation.

Applying Service Design Methods to Transform Teams, Programs, and Services: An experience strategy primer to reset your focus and accelerate business objectives
Wednesday – May 15, 2019 / 1:00pm ET / 10am PT (Free Event)

Save your spot now http://bit.ly/MadPowWebinarMay

Key Learnings:

  • As in any shifting business landscape, pharma faces unique challenges as the factors influencing market access, patient experience, and customer expectations evolve.
  • Understanding the unmet needs of these audiences and the opportunities based on pharma’s unique position to solve them becomes more critical than ever – and old-fashioned methods rooted in conventional market research won’t be enough to get you there.
  • Service design thinking offers a powerful set of tools and methods through which organizations can build on their existing knowledge to achieve a deeper, more empathetic, and more actionable level of insight.
  • Service design thinking can also help you understand the confluence of internal and external factors that influence market access, patient experience, and customer perceptions of your products and services – and where there are gaps and pain points to be.
  • Building an experience strategy grounded in service design methods can provide a clearly defined vision and roadmap that aligns and empowers teams to operationalize ideas and bring new products and services to life.

Save your spot now http://bit.ly/MadPowWebinarMay

About the Blog Poster: Dan Limbach

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