PharmaVOICE Blog Post

Technology Drives the Rise of the Patient Voice in Drug Research

Posted By: Dan Limbach
August 16, 2019

There’s an entirely new way to listen to patients, enabling researchers to better understand the patient experience by capturing authentic stories and translating sound science into actionable insights. This structured methodology combined with sociolinguistic analysis and AI-powered acoustic metrics provides unique emotion and customer insights that are used by major pharmaceutical companies, marketing agencies, universities, and healthcare startups.

“There’s no limit to how voice data combined with advanced language analytics can change the way business happens.” – Fabio Gratton, CEO, inVibe Labs

inVibe Labs, a market research innovator dedicated to changing the way companies listen to their customers, has earned a top spot on the prestigious Inc. 5000 list of fastest-growing private companies. A three-year growth rate of 1,282 percent earned inVibe the rank of #356 on the annual list and a berth in the coveted Inc. 500. The ranking is driven by the development and deployment of inVibe’s proprietary conversational analysis platform, which provides actionable insights from voice-based customer feedback and stories.

Learn more about this innovative new approach to research in the life sciences.

About the Blog Poster: Dan Limbach

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