PharmaVOICE Blog Post

A New Beginning: The Future of Global Communications

Posted By: Dan Limbach
March 4, 2019

Executives reflect on the major shifts in the industry in the last 15 years and the evolving market dynamics that will impact global communication.

Watch the video now http://bit.ly/InceptionMar2019

Key points:

  • Technology, digital, and data are driving change.
  • The compression of time is a major factor in communications today.
  • The shift from primary care brands to specialized brands.
  • The payer as a significant gatekeeper in reimbursement and driving behavior.
  • Sales have become more multi-channel in nature.
  • The Medical Affairs community has grown in importance.
  • Consolidation is changing the health care industry.

Watch the video now http://bit.ly/InceptionMar2019

About the Blog Poster: Dan Limbach

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