PharmaVOICE Blog Post

A New Beginning: The Future of Global Communications

Posted By: Dan Limbach
March 4, 2019

Executives reflect on the major shifts in the industry in the last 15 years and the evolving market dynamics that will impact global communication.

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Key points:

  • Technology, digital, and data are driving change.
  • The compression of time is a major factor in communications today.
  • The shift from primary care brands to specialized brands.
  • The payer as a significant gatekeeper in reimbursement and driving behavior.
  • Sales have become more multi-channel in nature.
  • The Medical Affairs community has grown in importance.
  • Consolidation is changing the health care industry.

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About the Blog Poster: Dan Limbach

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