PharmaVOICE Blog Post

Discover how this drug launch tracking tool can benefit your next launch

Posted By: Dan Limbach
November 17, 2020

It has never been more important to get your product launch strategy right. Increased competition, pressure on margins, and shorter time-in-market has placed enormous pressure on brand managers to craft a sound launch strategy and ensure it stays on track. With so much at stake, paying careful attention to key performance indicators (KPIs) and real-world data can make or break your product’s market success. LiveTracker® can help you understand critical launch KPIs by delivering dynamic, real-time syndicated data to monitor and anticipate market changes for your commercialized products.

Learn more

The LiveTracker global network of 2.2M healthcare providers (HCPs) continuously report treatment-focused data directly from patient charts and can help you understand:

  • Prescription and usage of your drug by line of therapy with deep understanding of competitive landscape
  • Detailed patient mapping and treatment sequencing derived from patient charts in a specific indication
  • Impact of marketing and promotional investments for your drug and its competitive landscape in a specific indication
  • Shares and dynamics of your drug across all its indications to optimize resource allocation
  • Real-world product-specific and/or comparative safety, effectiveness, treatment patterns, adherence, and other outcomes

Arm your market strategy with powerful insights. Schedule a demo of LiveTracker today.


Posted in: Commercial, Marketing, Sales

About the Blog Poster: Dan Limbach

Post a Comment

You must be logged in to post a Comment.