PharmaVOICE Blog Post

Case study: Clearing the Path to Pull-Through

Posted By: Dan Limbach
November 12, 2018

Aptus Health has provided a case study on a successful Market Access Pull-Through Program. Here is a summary of the document.

To capitalize on its brands’ favorable formulary positioning, we helped our client develop a Market Access Pull-Through Program (MAPP) powered by Aptus Health’s Tomorrow Networks division. The geo-targeted mobile ad campaigns were designed to effectively and efficiently communicate value to both consumer and HCP audiences, and pull through these messages to generate increased prescription lift.

Download the case study to learn:

  • How multi-audience, geo-targeted ads fit into a brand promotion strategy
  • The value of applying data to target consumer and HCP audiences in contextually relevant ways to drive measurable results
  • Program results, including NRx lift and return on investment metrics

Download the case study now.

Posted in: Access, Commercial

About the Blog Poster: Dan Limbach

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