PharmaVOICE Blog Post

8 Things That Could Go Wrong With Your Pharma Marketing Campaign

Posted By: Dan Limbach
November 6, 2017

Author: Marc Benjamin, CEO, Convergence Point Media

Pharma marketing can sometimes feel like a thankless job, with the web of overlapping indications, “second plus”-line treatments, FDA regulations and privacy landmines sapping the joy out of even seasoned industry veterans. Even when you’ve seemingly overcome these obstacles and launched what you believed to be a campaign that exudes the essence of your brand, its lukewarm audience response may suggest a different story.

Here are eight key tactics that regularly go wrong:

• Settling for cookie-cutter audience segments
• Relying on “owned” marketing to carry all the messaging weight
• Imposing obstacles that impede patient relationships
• Forcing your brand’s message into the information journey
• Disjointed messaging across platforms and audiences
• Choosing channels based entirely on reach and efficiency
• Using a small budget as a rationale for a one-dimensional plan
• Accepting meaningless campaign KPIs

Each point is expanded in the full paper.

Download free white paper now

Provided by Convergent Point Media

Posted in: Commercial, Marketing

About the Blog Poster: Dan Limbach

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