Learning How Doctors Learn: Research to Realism in CME

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In an exclusive to PharmaVOICE, Anne Goodrich, Director of Research at The Pri-Med Institute, and Joe Panepinto, Ph.D., VP at Pri-Med Online, discuss four key themes for the success of any CME enterprise aimed at practicing clinicians.
The continuous challenge for providers of professional education, is to understand the learning preferences of practicing clinicians and respond with valuable products and services that are carefully aligned with their needs and preferences.
For anyone involved in continuing medical education, understanding how to engage physicians is a pivotal and ongoing preoccupation. Because doctors are characteristically life-long learners predisposed to taking advantage of meaningful learning opportunities, research is at the core of a process that both frames and continually refines the continuing medical education (CME) experiences presented to primary-care practitioners.
Studies encompass a broad range of methodologies, from on-site evaluations of CME programs to national surveys of CME behaviors and preferences to in-depth interviews and multi-market focus groups…

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Anne Goodrich, Director of Research, The Pri-Med Institute
Joe Panepinto, Ph.D., VP of Pri-Med Online

Doctors Said They Would Turn Readily to an eCME Site That Met These Key Criteria

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