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UpFront Awards… Octagon receives PACT award Octagon Research Solutions has been named Emerging Life Sciences Company of the Year by the Greater Philadelphia Alliance for Capital and Technologies (PACT). The award honors growing companies in the region’s life-sciences industry that demonstrated clear, measurable growth and success during 2011. Parexel COO Honored Parexel Chief Operating ­Officer Mark A. Goldberg, M.D., was honored by the Academy of ­Physicians in Clinical ­Research (APCR). Dr. ­Goldberg was recognized for his contributions to the advancement of clinical ­research which combines his ­medical knowledge and ­development expertise with the ­application of IT. Ken Ribotsky Honored by EY Ken Ribotsky has been ­selected as a finalist by The Ernst & Young ­Entrepreneur Of The Year 2012 program in the New Jersey region. Mr. ­Ribotsky is CEO and ­president of Core-Create, a healthcare marketing firm. Maureen Regan Top Leaf­ ­Honoree Maureen Regan, managing ­director, Regan Campbell Ward, has been chosen as a finalist for the 2012 ­Annual Women’s Venture Fund Highest Leaf Award (HLA). The annual award ­celebrates women business ­executives who have shown ­outstanding leadership and ­commitment to their respective ­industries and other women. UCB Wins Advertising Award UCB Inc. was awarded the Gold 2012 Advertising Research Foundation (ARF) David Ogilvy Award in Consumer ­Research (pharmaceutical category) for its MyRAFitKit, which offers RA patients the ability to design a free, ­personalized fitness regimen around the joints most affected by their RA. MyRAFitKit was created by UCB in ­partnership with the Cooper Institute. And the Emmy Goes to… Everyday Health Inc., a digital health company, has received a daytime Emmy nomination for its ­syndicated weekly television series, ­Everyday Health. This marks the first time a TV series inspired and produced by a digital ­company has earned this prestigious honor. The Own It Project helps those with ADHD through experiences of peers. Shire and Maroon 5 Singer Launch ADHD Program Shire and Adam Levine, lead singer of Maroon 5, have launched The Own It Project, which is designed to encourage young adults to take responsibility for their attention-deficit/hyperactivity disorder (ADHD). The Own It Project, which is part of a larger initiative, encourages adults with ADHD to tell the story of when they realized they needed to own their ADHD. By submitting their story to ownitproject.com, adults enter a national contest for a chance to win a prize package, including an autographed guitar as a personal gift from Adam Levine, who has ADHD. GSW Partners for Bone Health Awareness GSW Worldwide and the National Bone Health Alliance (NBHA) have partnered to develop 2Million2Many a national ­campaign aimed to raise ­awareness about the connection between osteoporosis and ­broken bones. “Every year, there are 2 million broken bones caused by osteoporosis, and yet only 2 in 10 get a follow-up test or treatment for osteoporosis,” says Marcee Nelson, co-creator of the campaign at GSW Worldwide. “We need to help people visualize this impact, and to make it relevant to them now, while they can do something to prevent it.” Quote of the Month… “Ultimately, both the ­physician and patient must ­recognize the value of a Phase IV study and that they need to participate and remain engaged in the study over the duration.” Maria Harrison / PRA Join the Conversation! PharmaVOICE and Cadient Group have teamed up to bring the industry an innovative dashboard — ­American Health 2012 — that intersects healthcare and the current political landscape. www.americanhealth2012.com Twitter: @AMHEALTH2012 Americans Misuse Medications Many women and men of all ages, income levels, and health plan coverage use pain and other prescription medications contrary to ­clinician orders, potentially putting their health at risk, according to Quest Diagnostics Health Trends. The study found high rates of ­inconsistency with clinician orders among all specific drug classes tested, including opioid pain medications such as oxycodone (44%), CNS depressants like alprazolam (50%), and the stimulant amphetamine (48%). Pharmaceutical Sales Grow Global pharmaceutical sales grew year-over-year by 5.3% to reach $707 billion, compared with 3.6% year-over-year growth in 2010, ­according to Decision Resources’ Pharmaview analysis. The relative weakness of the dollar in 2011 compared with 2010 played a large part in this growth. Pharmaview analysis finds that with the ­industry entering a period of significant patent expiries, and with ongoing ­economic headwinds and cost-containment efforts by payers worldwide, future growth looks anemic at best. Podcasts Influencing the Real Decision Makers: 7 Lenses For Marketing Health to Women Thought Leaders: Chris DeAngelis, SSI; Jonathan Kay, Penn Schoen Berland Understanding Patients in the Emerging Market of Russia Thought Leader: Gina Isherwood, Kantar Health White paper Russia: Building an International Market of the Future Sponsored by: Kantar Health Consumers Dispose of ­ ­Medications Improperly More than half (57%) of adults improperly dispose of their medicines, according to a recent survey by ­Harris Interactive. In addition, 35% of adults have ­prescriptions in their home that they are not using.

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