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Patent Cliff By 2016 medicines that generate sales of $133 billion for their manufacturers in the U.S. alone will be exposed to generics, including drugs worth $33.2 ­billion in 2011 that will lose patent protection in 2012, more than double this year’s figure, according to ­EvaluatePharma Ltd. Patent Expiry Risk Over Next 3 Years 2010 % of portfolio at sales risk within Company ($ in billions) 3 years Pfizer $53.6 68% Lilly $20.8 66% BMS $15.6 58% J&J $24.3 52% AZ $31.7 50% Amgen $14.6 50% Merck $41.1 43% Sanofi-Aventis $39.9 40% Novartis $45.0 40% GSK $39.6 33% Abbott $19.4 25% Roche $36.2 19% HBA Woman of the Year The Healthcare Businesswomen’s Association (HBA) has named Freda Lewis-Hall, M.D., chief medical officer of Pfizer, 2011 Woman of the Year. In her 30-year career, Dr. Lewis-Hall has held leadership roles in direct patient care, academics, media, government, and ­pharmaceuticals. In addition, the HBA named Ian Clark, Genentech’s CEO and head of North American commercial ­operations, as 2011 Honorable Mentor for his ­dedication to enhancing and accelerating the stature and accomplishments of women in healthcare. Daria Blackwell, healthcare marketing consultant and former managing partner of advertising agency Sudler & Hennessey, has been named the 2011 Star Volunteer. Dr. Lewis-Hall, Mr. Clark, and Ms. Blackwell will be ­recognized at the 22nd annual “Woman of the Year” (WOTY) Luncheon on Thursday, May 5, 2011. Online Consumers Consumers are three and a half times more likely to go to media and third-party ­information websites for information about treatments and conditions than to any other source. Only 11% said they would go to a ­pharma company for health information, ­according to PricewaterhouseCoopers. M&A Trends In 2010, total M&A transaction value ­increased by 81% over 2009, reaching $11.62 billion in 2010. Total transaction volume also ­increased, with a 13% gain over 2009, from 199 in 2009 to 224 in 2010, according to Berkery Noyes. Drug Delivery Market on the Rise The top 10 drug delivery technologies ­market is expected to grow from $77 billion in 2009 to $156 billion in 2015, with controlled-release technologies accounting for the largest share of $20 billion in revenue in 2010. ­According to MarketsandMarkets, prominent ­industry participants include Elan, Biovail, ­Alkermes, Nektar. inVentiv Goes on Shopping Spree inVentiv Health has ­acquired Campbell Alliance, a management consulting firm, and signed an agreement to purchase i3 from ­Ingenix. Paul Meister, executive chairman of inVentiv Health Inc., has ­assumed the CEO position. inVentiv will realign its organization under three self-standing operating segments: Clinical, Consulting, and Commercial. Going Virtual More life-sciences ­companies these days are adopting virtual events and ­environments as part of their training and marketing strategies. Virtual events provide a rich, interactive online space conducive to learning, teaching, training, ­collaborating, and networking. The Virtual Events for Pharma 2011: How to Create Impact and Maintain ­Compliance is being brought to you by Unisfair, Cramer, and ­PharmaVOICE: March 23, 2011, 12:30 ET. » Criterium is celebrating its 20th anniversary of providing global clinical trial and support services to ­sponsors. “Criterium ­offers turnkey services, with global ­locations, ­transparent processes, and the ability to adapt to the ­conditions of each clinical study based on the ­management of real-time ­information ­available each day,” says John Hudak, founder and president, about his company’s history and its future. » The Pharmaceutical Marketing Research Group (PMRG) marks its 50th anniversary with a year of events and initiatives. To commemorate the milestone in a style suited to the digital era, PMRG has initiated “50 Years in 50 Weeks,” a community-generated online look at its legacy of growth, evolution, and leadership. The 1,000+-member ­organization also has an exciting agenda for its ­upcoming annual conference March 27-29 in Phoenix, ­including discussion around the ­implications of the ­results of PMRG’s first state-of-the-industry (SOI) survey, an analysis of where the industry stands today, and where it’s poised to go in the ­future. “While the economy appears to be getting stronger, we are still seeing record numbers of patients enrolling in our ­prescription savings programs and they are staying in the programs longer,” says Rich Fante, President, AstraZeneca U.S. and Regional VP, North America AstraZeneca Provides Free Medication In 2010 ­AstraZeneca ­provided $947 ­million in savings to the more than 545,000 patients in the United States who participated in its AZ&Me prescription savings programs. Through these programs that provide medicines at no cost to eligible participants, ­AstraZeneca saved patients a total of $2.3 billion on 10.6 million prescriptions since the economic ­downturn took hold in 2008. Participation in the AZ&Me prescription savings programs has steadily increased over the last three years. In 2010, patients filled 4.1 million prescriptions through the programs, a 7% increase over 2009 and an increase of 34% since 2008. “The shift to a wellness-based and consumer-driven healthcare management and delivery model is one of the most important developments in modern history. ” Ron Helm / Pacific Biomarkers Podcasts Best Practices for Your CRO ­Partnerships Thought Leader: Colin Terry, Aptuit Building a Communications Bridge: A Best Practice for Conducting Clinical Trials in India Thought Leaders: Dr. Edward J. Brennan Jr. and Dr. James A. Bannon, IndiPharm Why ISMPP? Leadership, Value, and Best Practices for Medical Publication ­Professionals Thought Leaders: Julia Ralston, MedErgy HealthGroup and President ISMPP; and Kimberly Goldin, ISMPP Whitepapers Maximizing the Success of Your CRO ­Partnerships Sponsored by: Aptuit Increasing Planning Efficiency in ­Clinical Development Sponsored by: ClearTrial Patient-Centered Wellness: Promoting ­Savings, Accountability and Health Sponsored by: Cognizant No More Product Losers! Strategic ­Lessons Learned Sponsored by: Snowfish

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