The CHANGE agents

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Vaughn Anthony, D. Anderson & Co. Jeffrey Berkowitz, Schering-Plough Pharmaceuticals Debbie Botwick, Pfizer Oliver Chateau, GlaxoSmithKline Nancy Corkum, Johnson & Johnson Michelle Dipp, GSK initiative Mary Hensley Evans, imc2 Health and Wellness Frederick Foard, Communications Media Inc. Joseph Martinez, Amylin Pharmaceuticals Thomas Gunning, EMD Serono Brent Saunders, Schering-Plough Michael J. McLaughlin, M.D., Peloton Advantage Fabio Gratton, Ignite Health Donna Ramer, StrategCations Inc Lori Shields, Medidata Solutions Worldwide Andy Smith, Palio Karla Anderson, PricewaterhouseCoopers Shaun Urban, Solara and Valos Colleen Adams, Wyeth Vision with Compassion Honesty and empathy are rare commodities in today’s survival-of- the-fittest society, but Vaughn Anthony, has a surplus of both. Vaughn Anthony, D. Anderson & Co. Jeffrey Berkowitz, Schering-Plough Pharmaceuticals Debbie Botwick, Pfizer Oliver Chateau, GlaxoSmithKline Nancy Corkum, Johnson & Johnson Michelle Dipp, GSK initiative Mary Hensley Evans, imc2 Health and Wellness Frederick Foard, Communications Media Inc. Joseph Martinez, Amylin Pharmaceuticals Thomas Gunning, EMD Serono Brent Saunders, Schering-Plough Michael J. McLaughlin, M.D., Peloton Advantage Fabio Gratton, Ignite Health Donna Ramer, StrategCations Inc Lori Shields, Medidata Solutions Worldwide Andy Smith, Palio Karla Anderson, PricewaterhouseCoopers Shaun Urban, Solara and Valos Colleen Adams, Wyeth Unlike many executives who achieve personal success, Mr. Anthony reaches back as he climbs and is always seeking ways to uplift others. In the 14 years he has been at D. Anderson & Company (DAC), Mr. Anthony has emerged as an industry thought leader providing artistic and strategic leadership to the company and industry. As senior VP of marketing and communications, Mr. Anthony leads DAC’s team of artists, writers, and graphic designers. His sophisticated graphic skills, solid design background, and acumen in the complexities of marketing and promotion are evident in the creative initiatives under his direction. Each project reflects his keen devotion to promoting awareness and understanding of clinical research and its role in public health. He helps to bring vision, creativity, and compassion to DAC, and he gives the trial recruitment subject a face and a story through his creative genius. Clients that work with him remark on the fact that he is always ready to implement changes as needed and assist with any questions. Mr. Anthony has a knack for connecting with people in all aspects of his life, and in his role at DAC, he has drawn on this natural talent to help design programs that drive enhanced patient recruitment. Developing clinical trial marketing materials is highly challenging, but that becomes even harder when reaching out to certain population groups. In particular, Mr. Anthony says one of the most arduous aspects can be marketing a trial that requires recruiting children. His team was asked to produce marketing materials for a children’s vaccine. The target audience was parents — an inherently difficult population to persuade. But he and his colleagues rose to the challenge. Through custom art coupled with compelling messaging they produced marketing materials that drew parents in and are sure to prove effective during the recruiting process. Mr. Anthony’s artistry is matched only by his altruism and his ability to successfully work with diverse groups of people. He offers his creative services pro bono for The Center for Information & Study on Clinical Research Participation. An ordained minister, he also serves his church and the Coppell, Texas, community, overseeing several groups and departments, including the ministerial and leadership team, training programs, children’s creative arts, and the men’s Bible study group. He also sits on the board of directors of Reaching Out Touching Lives (ROTL), a Dallas-based nonprofit organization that provides emotional, spiritual, and financial assistance to families impacted by catastrophic disease. He has tirelessly helped ROTL structure its board and market its services to the community. And when the organization was preparing for an event last October, he worked for 48 hours without sleep to help it prepare. In addition, he mentors young men at the Gainesville State School Youth Correctional Facility. His buoyant personality and willingness to go beyond the call of duty make Mr. Anthony an invaluable asset in his company, home, community, and church. F Vaughn Anthony’s drive to provide quality in every facet of his work is evident throughout each campaign he creates as Senior VP, Marketing and Communications, at D. Anderson & Co. Vaughn Anthony is an ordained minister. Honest • Plainspoken Name: Vaughn X. Anthony Current Position: Senior VP, Marketing and Communications, D. Anderson & Co. Education: B.S., Journalism, University of Nebraska, Lincoln Date and Place of Birth: October 1960, Rantoul, Ill. First Job: Fast food First Industry-Related Job: Director, Creative Services Dream Job: Restaurateur Words to Live By: Wether in your personal life or in business it’s important to foster and maintain relationships The Transformer With a background in healthcare law, Jeff Berkowitz has seamlessly adapted to business operations, building a trusted presence and global focus for Schering-Plough since taking leadership of the managed markets team in 2003. At every step, Mr. Berkowitz is motivated by a desire to learn and improve the process and has quickly established himself as one of the rising stars in the pharmaceutical industry. One of his strengths is his ability to anticipate business trends and opportunities, turn them into actionable plans, and work across organizational and geographical boundaries to gain alignment and implement solutions. He has achieved this in managed markets, in trade operations, and more recently in transforming global market access and reimbursement. His innovative thinking and ability to inspire others has allowed him to build a high-performing team that is widely recognized for its many significant achievements, including nods from the Health Strategies Group and Verispan as one of the leading teams in the industry. His next significant accomplishment was to transform the company’s trade operations. As with many large manufacturers, Schering-Plough’s previous trade model was mainly a customer-facing unit that was largely isolated from the rest of the organization. Under Mr. Berkowitz’s leadership, the trade team was reformed and reinvigorated with new personnel, goals, and responsibilities. The new team took ownership of these customer relationships and worked closely with internal resources and customers to align incentives and modernize practices, transforming Schering-Plough’s relationship with this critical customer set. Under Mr. Berkowitz’s guidance, the new trade team has also led company efforts on pharmacy adjudication, pedigree, safety, and new product launches, quickly establishing itself as a pivotal resource for the support of brand marketing activities. In 2006, Mr. Berkowitz assumed responsibility for global market access and reimbursement for Schering-Plough products worldwide. With the rise of reference pricing, comparative effectiveness programs, and government reimbursement requirements, this extensive undertaking required a visionary understanding of the interaction of global pricing decisions, product distribution and effects on local markets, and the growing importance of health outcomes data globally. He proposed that Schering-Plough develop a global market access team and set to work developing what Mr. Berkowitz refers to as the “market access mindset” throughout the company. The goal was to drive a deep understanding of how to speak to and interact with powerful payers as critical stakeholders and to drive that understanding throughout the organization. Rather than working from the top down with a U.S. centric approach, Mr. Berkowitz and his team listened to and learned from colleagues’ experiences in this area. Today, this global network, named the Access Alliance, boasts more than 300 individuals who are completely connected on market access issues from Latin America through the Asia-Pacific region. The success in building a market access mindset was evident at a recent meeting, where there were more than 80 attendees from more than 40 countries. This compares with 12 attendees at the team’s first meeting. Mr. Berkowitz recognizes that the industry faces a struggle in dealing with the willingness, and ability, of patients, health plans, and governments to pay for products and for pharmaceutical companies to continue to be able to speak to the value of their products within the healthcare system. Over the years, Mr. Berkowitz has successfully developed many executive level individuals and has personally been responsible for helping many individuals achieve significant levels of organizational success. He in turn says that by being proactive, and not defined by any particular role, his leadership has always been hugely supportive of him and mentored him through transitions. F Jeffrey Berkowitz worked on a Kibbutz in Israel for six months. As Group VP, Global Market Access, at Schering-Plough, Jeff Berkowitz’s authentic style results in organizational pride and loyalty; his colleagues are personally committed to achieve business goals and further the success of the organization.

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