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DETAILING DUDS Rep Access Continues to Fall Based on a comprehensive telephone survey of 180,000 doctors, almost one fifth of U.S. officebased physicians refuse to see sales representatives from the drug and device industry at any time, according to SK&A Information Services. Another 22.7% of doctors require the sales representatives to set an appointment. These findings underscore the increasing limitations that physicians are imposing on visits from the medical industry. “The old days of walking into an office and bumping into the doctor are waning,” says Dave Escalante, president of SK&A. “Today’s industry sales reps will have more success with product detail efforts if they understand and adhere to these new physician access protocols and visitation standards.” About 5% of physicians will visit with reps only on specific days of the week and 3.2% have restricted their access to specific times of the day with lunch time being the most popular. On the positive side, almost 73% of physicians surveyed will take details from sales reps at any time of day or any day of the week. The days of the week a physician will meet with a sales representative vary only slightly, with Tuesday edging out the other days by a slim margin. Friday afternoons and Monday mornings are the least popular times of day to get a physician’s attention. The study was performed in the fourth quarter 2007. SOURCE:SK&A INFORMATION SERVICES INC., IRVINE,CALIF. WEB UPDATE Websites that Rule TOP BRANDED PHARMA SITES BY RX The top pharmaceutical branded productWebsites ranked by offline requests by U.S. adult consumers,according to Manhattan Research,are Chantix and Cialis. The product site rankings are based on an online consumer research study — ePharma Consumer v7.0:The Future of 1 Chantix 2 Cialis 3 Viagra 4 Aciphex 5 Ambien CR 6 Levitra 7 Lamisil 8 Lunesta 9 Wellbutrin XL 10 Ortho Evra TOP 10 PHARMACEUTICAL BRANDEDWEBSITES DRIVING PRESCRIPTION DRUGREQUESTS SOURCE:MANHATTAN RESEARCH,NEWYORK Integrated DTC Marketing — with 5,112 U.S.adults. TOP COMPANY AZ Makes List of Best Places to Work AstraZeneca has been named to Fortune magazine’s list of the “100 Best Companies to Work For” for the third time since 2004. The company is ranked 83rd overall and was specifically cited for its onsite wellness programs, fitness center and other amenities, as well as its childcare center. AstraZeneca was one of 1,500 companies invited to participate in the selection process this year. The list is compiled based on two criteria: an evaluation of the policies and culture of each company and the opinions of the company’s employees. Twothirds of the score comes from employee responses to a 57question survey, which goes to a minimum of 400 randomly selected employees.The survey asks about attitudes toward management, job satisfaction, and camaraderie.The remainder of the score is based on an evaluation of each company’s demographic makeup,pay and benefits programs, training recognition programs,diversity efforts, and overall culture. 19% OF OFFICEBASED PHYSICIANS REFUSE TO SEE PHARMACEUTICAL, BIOTECH,AND MEDICALDEVICE SALES REPS. We continually strive to make AstraZeneca a great place to work — a place where job satisfaction is high and individual talents flourish. Tony Zook,President and CEO,AstraZeneca Pharmaceuticals LP U.S. TUNING IN… Featured Podcasts . Global Outsourcing FeaturedThought Leader: Stephen Potts, Regional Director, Healthcare — Asia Pacific, the Middle East, and Africa,TNS Healthcare Logontopharmavoice.com . PreApproval DrugAccess Outside the U.S.: Regulatory Considerations of NamedPatientPrograms FeaturedThought Leader: Maria Kempshall,Head of Regulatory Affairs & Quality Assurance, IDIS Logontopharmavoice.com SOURCE:ASTRAZENECA,WILMINGTON,DEL. 6 M a r c h 200 8 PharmaVOICE PV0308 LAYOUT 2/14/08 5:39 PM Page 6