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Two critical areas of success
Your article on “The Patient Pipeline” highlighted many of the difficulties in patient accrual and retention. Unfortunately the solutions in my opinion missed two critical success factors.
As CEO and cofounder of MCSI, the largest U.S.-based network of independent investigators and sites, I consider the shortage of both informed, focused, and accountable GCP com pliant investigators, as well as the amount and timeliness of reimbursement to be primary factors causing the shortage of patients across all clinical studies. Far too often investigators don’t or can’t perform complete due diligence and analysis of a study design or budget before being asked to accept study opportunities. Sponsors’ internal organizations and their SOPs of study design, budget preparation, identification, evaluation, and selection of investigators and sites usually preclude full disclosure. Industry data clearly show recruitment of investigators begins well in advance of having a complete protocol or bud get for thorough analysis. When the investigator does see a potential financial or ethical dilemma often their motivation to voice issues is not encouraged by the sponsor. As a consequence their focus and that of their supporting infrastructure for that study is gone. Yet they remain in the study. Organizational issues within the sponsor need to be changed to be able to provide complete study and budget information after the initial investigator contact and in any event before execution of a study agreement.
The article on “The Patient Pipeline” highlighted many of the difficulties in patient accrual and retention. Unfortunately, the solutions missed two critical success factors.
Sites are businesses not commodities. Our metrics clearly show that when treated as businesses, investigative sites provide better focus and performance. In that light, sponsors need to reimburse more fairly and in a more timely manner despite their internal pressures to contain costs. The one-price-fits-all model based on sponsors’ forecasted budgets does not consider the profit margins of a site. As sponsors attempt to contain costs even further, the per-patient enrolled cost, and retained cost, is increasing and the site mar gins are decreasing.
Physicians not participating in clinical research need to be financially motivated to participate. Those already in clinical research need to be financially motivated to improve their research skills and focus and hopefully remain in clinical research. Unless sponsors and investigators learn to “partner” more effectively to each others’ mutual benefit no amount of advertising or Internet based recruiting models will stop the patient pipeline from shrinking.
PRESIDENT, CEO, AND COFOUNDER
The “Living the Brand” article in the November/December 2002 issue was excellent. I thought the panel was more than well-qualified and represented a sufficient cross section of those most involved with the topic. I also found the discussion to go well beyond the typical article on branding, offering great insight with what everyone involved with branding is trying to achieve — particularly the scope of the emotional element.
What’s Your Opinion?
PROACTIVE COMMUNICATIONS — IMPROVING THE INDUSTRY’S IMAGE
According to Alan Holmer, president of the Pharmaceutical Research and Manufacturers of America (PhRMA), with the rapid proliferation of television programming and communications technologies, the industry must continue to find new, innovative ways to make policy leaders, opinion leaders and, most importantly, the American people aware of the tremendous lifesaving contributions pharmaceutical companies make every day.
“It is imperative that we help people understand the serious risks posed by heavy-handed legislative initiatives that would jeopardize our continued ability to discover breakthrough medicines to save lives and improve the health of all Americans,” Mr. Holmer says.
To increase communication to all stakeholders, PhRMA has formed a new Strategic Communications and Public Affairs division. This division will conceive and implement effective, innovative ways to get the message out.
In addition to the new PhRMA division, PharmaVOICE wants to know what other ways can the industry positively increase its visibility to consumers and other stakeholders?
WHAT’S YOUR OPINION?
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