Driving Greater Access to Healthcare Professionals and Increasing Brand Performance

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May 22, 2017

Virtual engagement strategies are evolving the way the pharmaceutical industry connects with key stakeholders. By using a blend of technology and experienced personnel to seamlessly connect brands to healthcare professionals, virtual engagement offers a solution to the trend of decreased in-person engagement opportunities via the traditional field representative model.

This white paper examines how brands have employed virtual engagement to overcome the challenges presented by “no see, no sample” policies in many practices and addresses the void in representative coverage for vacant and whitespace territories.

There is also a related podcast entitled, “Virtual Engagement – a Must-have Component of any Pharmaceutical Sales Strategy.” It can be accessed using the link below.

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