Mars vs. Venus: Men, Women, Trust & Biopharma

Provided By:

Health Perspectives Group

July 6, 2016

Do men and women trust the biopharmaceutical industry? How do the genders agree and disagree on this topic?  The results of two recent surveys paint a concerning picture, yet also show ways the industry can impact these opinions.

This analysis reveals how men and women prefer to engage with healthcare organizations and presents a roadmap for establishing strong relationships and rebuilding trust with health consumers from both Mars and Venus.

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