Evolution or Revolution? How Life Sciences organizations are transforming to meet the evolving US healthcare market needs

Sponsored by: Prolifiq Software

Jeff Gaus, CEO, Prolifiq Software
Jennifer Muszik, Owner, Jennifer Muszik, LLC

Tuesday - April 12, 2016 / 1:00pm EST / 10am PT
Free Event

Whether you call it an evolution or a revolution, the US Healthcare market is going through considerable change.  Since the HITECH Act in 2009 and the Affordable Care Act in 2010, we have seen significant consolidation of provider organizations and the introduction of many new decision-makers and key influencers. Healthcare organizations are using the wealth of new data to determine how they achieve the triple aim – providing quality health care at a lower cost with high patient satisfaction.

For this webinar, we engaged several leading pharmaceutical, medical technology and solutions organizations to gain specific insight into how they are changing to meet the needs of the market.

Key Takeaways

In this webinar we will share findings on how these organizations are:

  • Evolving the individual roles to meet the needs of a collaborative selling environment,
  • Updating their competencies, KPIs and other performance measures and processes, and
  • Utilizing tools and technology to both accelerate and sustain those changes.

Who should attend

Commercial leaders of pharma, biotech and medtech companies, including:

  • Sales leaders
  • Sales operations
  • Sales training
  • Field-force excellence
  • Marketing leaders

Attendees will come away with a clearer understanding of how their own sales and marketing efforts stack-rank against others in the industry, learn the importance of coordination and collaboration amongst all their customer-facing employees and activities, and with specific ideas of how to change their commercial process to meet these new realities.

About the Sponsors

Prolifiq’s mobile-first software simplifies engagement and empowers life sciences teams to quickly assess, anticipate, and act – whenever and wherever.

Prolifiq serves many of the world’s most innovative medical technology and pharmaceutical companies, reimagining customer relationship management with tailored solutions that drive better patient outcomes.

For more information please visit www.prolifiq.com.

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