Script Abandonment: Untangling Influences Across the Patient Journey

Sponsored by: Zitter Health Insights

Pamela Morris, Director of Syndicated Research, Zitter Health Insights

Thursday - September 17, 2015 / 1:00pm EDT
Free Event

Claims data highlight a portion of script abandonment, but don’t capture patients who never get to the pharmacy. Zitter Health Insights’ new and innovative research on script abandonment not only captures all types of abandonment, including before patients even get to the pharmacy, but also provides you with the “why.”

How often is abandonment mindful and deliberate vs. a gradual build-up over time? What are patients thinking when they choose not to fill a script or not adhere to therapy? How do patient characteristics such as age, income, and time on drug correlate with abandonment? Do answers to these questions vary by product within a category?

Come join us for an interactive webinar that will provide you the answers to these questions and more, enabling you to pull the right marketing levers at the right point along the patient journey, to influence patients before script abandonment occurs.

Learning Objectives:

1) Understand the primary reasons for script abandonment across a variety of disease states including rheumatoid arthritis, multiple sclerosis, HCV, diabetes, asthma, and  COPD.

2) Articulate what behavioral and motivational influences correlate with script abandonment and non-adherence to therapy.

3) Describe the most common obstacles to adherence across various disease states and discover ways biopharma can reach patients at these points of influence.

About the Sponsors

ZHI is a healthcare insights company focused on issues of access for life sciences, pharmacy, and managed care companies.

For more information please visit

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