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Enter the Age of the E-Reader

$30.00

Copyright: This PDF purchase is for a Single user for review or filing purposes only. The PDF is watermarked. If you are interested in a PDF reprint to post on your website or distribute electronically, or hard-copy reprints, please contact Marah Walsh at mwalsh@pharmavoice.com.

SKU: 2366. Categories: , , .

Product Description

According to a September 2011 poll, one in six Americans now uses an e-reader. And, of those who don’t yet own one, one in six plans to buy one in the next six months. These trends mark a significant shift in the way we consume content, and represent new opportunities for health marketers looking to engage patients.

Experts
Buddy Scalera
, SVP, Interactive Content and Market Research, Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP company, represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. For more information visit ogilvychww.com.
Worldwide
Carrie Baczewski, Copywriter, Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP company, represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. For more information visit ogilvychww.com.

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