Insights into how marketing and sales can work together to deliver great experiences

Thought Leader:

Marc Schwartz, Consultant and Multi-Channel Marketing Executive

December 17, 2015

In this episode, we’ll explore the intricacies of transforming the industry’s traditional approach to sales and marketing to one that creates excellent customer experiences for patients and healthcare professionals (HCPs). Today, customers’ needs are changing, they have greater time constraints, and are consulting multiple sources for health information. These shifts necessitate that companies communicate with customers through multiple channels and integrate their multi-channel approach to create the best customers experience.

You can also watch video excerpts here.

Length: 08:05       Size: 3.7 MB

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