Nov./Dec. 2015

Letter from the Editor

November 15, 2015

As we look forward to 2016, there are any number of trends that will impact the life-sciences industry from molecule to market. For our special Year in Preview issue, we have compiled insights from more than 120 industry experts — who represent all areas of the industry — on  10 trends that we believe will […]

UpFront

November 15, 2015

Industry at Large Novartis Launches Novartis Access in Lower-Income Countries Novartis has launched Novartis Access, a portfolio of 15 medicines to treat chronic diseases in low- and low-middle-income countries. The portfolio addresses cardiovascular diseases, diabetes, respiratory illnesses, and breast cancer. The portfolio is already available in Kenya and will soon be available in Ethiopia and […]

The Network

November 15, 2015

Texting Increases CHD Patient Adherence  Trending Now: Mobilization of healthcare continues momentum. Regular text message reminders can help people with coronary heart disease (CHD) adhere to a healthier lifestyle, according to research published in the Journal of the American Medical Association. Clara Chow, Ph.D., an associate professor at the University of Sydney Medical School and […]

What’s New

November 15, 2015

Publicis Health Media Launches New Business Intelligence Practice  Trending Now:  The new practice aims to optimize healthcare media and marketing by applying health outcomes data to marketing effectiveness. Publicis Health Media (PHM), an agency that fuses media into a dedicated health and wellness specialty, has created a new business intelligence (BI) practice to use health […]

Pharma Trax

November 15, 2015

CROs’ Use of eTMF Apps Increases: Veeva Survey  Trending Now:  A majority of CROs cite speeding study start-up as top driver for eTMF technology adoption. A significant number  of contract research organizations (CROs) are increasingly using electronic trial master file (eTMF) applications, according to a new survey by Veeva. The global study of TMF owners found […]

Tools of the Trade

November 15, 2015

TGaS Insights Launches Report Service for Pharmaceutical Commercial Leaders  Trending Now:  New service provides an “outside-in” perspective on what’s happening beyond the four walls of life-sciences companies. TGaS Insights, a division of TGaS Advisors, has launched TGaS Insights Reports, a new service designed to give life-sciences commercial leaders fact-based support for managing the forces shaping […]

The Calendar

November 15, 2015

Coming Attractions TedMed 2015, which is taking place at La Quinta Resort & Club, Palm Springs, Ca., Nov. 18-Nov. 20, features a range of experiences and perspectives to provide the richest possible landscape for creative collisions. Any chance meeting at TedMed can lead to exciting new ideas and insights. Each conversation with a new person […]

Talent Pool

November 15, 2015

Pharma pool Dr. James Bradner Novartis Institutes for BioMedical Research Appoints President Dr. James (Jay) Bradner, physician-scientist from Dana-Farber Cancer Institute and Harvard Medical School, has been appointed president of the Novartis Institutes for BioMedical Research (NIBR) and a member of the executive committee of Novartis, effective March 1, 2016. Dr. Bradner succeeds Mark Fishman, […]

2016 The Year Ahead

November 15, 2015

For this special issue — the Year in Preview: 2016 — we identified 10 major trends that are expected to continue to disrupt the industry in new and different ways. There were a multitude of industry drivers from a multitude of industry sources to consider. We identified these 10 trends — that span from the […]

The Brain in the Decade Ahead

November 15, 2015

In 2013, President Obama launched the Brain Research through Advancing Innovative Neurotechnologies, or BRAIN Initiative, as a large-scale effort to equip researchers with fundamental insights necessary for treating a wide variety of brain disorders such as Alzheimer’s, schizophrenia, autism, epilepsy, and traumatic brain injury. These new tools and this deeper understanding will ultimately catalyze new […]

21st Century Cures Act

November 15, 2015

The 21st Century Cure Act, if passed, promises to promote the development and hasten the approval of new drugs and devices, especially treatments for cancer and rare diseases. It puts the view of the patient in the center of drug discovery, development, and delivery, balanced by insights derived from data analytics, clinical science, and a […]

Precision Medicine: Patient-Centric R&D

November 15, 2015

President Obama unveiled early in 2015 the Precision Medicine Initiative, an effort to revolutionize medicine and generate the scientific evidence needed to move the concept of precision medicine into everyday clinical practice. With a $215 million investment in the President’s 2016 budget, the Precision Medicine Initiative aims to develop a new model of patient-powered research […]

Patient Empowerment: Patient/Caregiver Empowerment

November 15, 2015

Patient empowerment is creating a shift in not only marketing but also clinical strategies for the industry. As patients take more control of their healthcare decisions and needs, they are inadvertently forcing the healthcare environment around them to change. As physicians evolve their approach to focus more on meeting the demands of information from digital […]

Analytics-Driven Marketing

November 15, 2015

In 2016 and beyond, analytics-driven strategies will shape the industry’s marketing and sales in a more efficient and cost-effective way. The accessibility of consumer data, combined with tools that can quickly mine that data, will pave the way for more targeted and effective tactics. From physician profiling to programmatic buying, big data is the future […]

Mobile Optimization

November 15, 2015

The number of global smartphone users will surpass 2 billion in 2016, and that number is projected to grow to 2.56 billion by 2018. Many of those users are millennials, a population that is absolutely never ever without its phone.  These more than 2 billion always-on users are potential healthcare information seekers and patients, and […]

Smart Medtech: The Smart Healthcare Environment

November 15, 2015

Progress in technology, coupled with medical and scientific advances, is expected to significantly change the healthcare environment. Technology companies, healthcare companies, medical device companies, and others are capitalizing on emerging technologies to provide novel healthcare solutions using mHealth, sensors, data analytics, bioinformatics, and advanced software. The result will be a medical environment that takes advantage […]

Reputation: Solving the Reputation Challenge

November 15, 2015

There is no denying that the pharmaceutical industry has a problem. The industry continues to field questions about its pricing, off-label prescribing, and salesforce practices. These forces culminated this fall when Turing CEO Martin Shkreli — dubbed the most hated man in America at the time — raised the price of his company’s antiparasitic therapy […]

New Entrants: The Healthcare Disrupters

November 15, 2015

The traditional boundaries between industries and areas of specialization continue to blur. Some of this is being driven by the rise of the Internet of Things and the Internet of Medical Things, as dozens of companies such as Apple, DuPont, General Electric, Google, IBM, and Samsung are shaking up the life-sciences industry. The healthcare industry […]

New Health Economy: The New Health Economy

November 15, 2015

A couple of years ago, analysts at PwC noted that the healthcare industry has been slow to deliver customer-centered value. But the ground is shifting rapidly. The New Health Economy represents the most significant re-engineering of the U.S. health system since employers began covering workers in the 1930s. The frustrations and costly contradictions of today’s […]

SHOWCASE FEATURE: eSolutions: E-verything for E-veryone E-verywhere

November 15, 2015

As eSolutions, which encompass everything from mHealth to technologies that are making houses smarter, continue to improve the quality of life for patients and caregivers, they also making physicians’ lives better and more complicated at the same time. They are also driving huge data sets that need to be analyzed and acted upon to improve […]

Leveraging Data in Life Sciences

November 15, 2015

When it comes to the emerging trends in human capital management within the life-sciences sector, senior business leaders are anxious over the competitive landscape and the shrinking supply of skilled talent to help drive their R&D pipelines. What is less understood is that a strong workforce plan that includes external talent (temporary workers, independent contractors/freelancers, […]

The New World Order of Healthcare Communications

November 15, 2015

When it comes to healthcare communications, there is, literally, a “New World Order.” Healthcare providers and consumers are accessing information via smartphones, tablets, laptops and even TVs.  Calling or visiting an information source, such as a doctor’s office or local Medicare office, are the last options for obtaining needed information. Instant access is the new […]

Using Data For A Healthy Relationship

November 15, 2015

Patient-Centric Marketing Being a marketer in the pharma industry for over a decade and working with numerous other marketers and dozens of account teams, the one message consistently heard is that each believes their target audience is unique and needs to be “treated” differently. And you know what? They’re right. Not only are these marketers […]

Proliferating Points of Care: Following the Patient’s Path

November 15, 2015

We are accustomed to defining the Point of Care (POC) segment of healthcare as physician offices, hospitals, and pharmacies. Also, retail clinics are growing at 25% to 30% annually, adding to the locations where healthcare is available. But, as with everything digitally connected these days, the definition is increasingly out-of-date. As mHealth platforms continue to […]

Multichannel Moves to Loosen the Knots that Bind

November 15, 2015

Since the 1990s, family doctors and specialists have evolved into “primary care or specialty providers,” with practices now viewed as bottom-line businesses. Individual practitioners have become an anomaly as more physicians sell their practices to healthcare institutions or merge together to form larger groups. In fact, The Physician Foundation reports that only 17% of physicians […]

Integrated Study-specific eClinical Solutions: The Most Efficient Path Forward and Highest Quality Results

November 15, 2015

While other industries decrease their operational timelines and increase efficiencies by implementing the newest technologies, the pharmaceutical industry is at a stand-still, plagued by unnecessary redundancies and administrative burdens imposed by inflexible, enterprise eClinical solutions. Promising consistency and integration, too often these solutions require extensive customization and necessitate layer upon layer of internal deliberation and […]

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