Nov./Dec. 2014

Disruptive Technology: The Keys to Pharmaceutical Innovation

November 15, 2014

New technologies will drive innovation in the pharmaceutical industry in the years to come. The ability to innovate, industry leaders agree, will be a critical factor in a pharmaceutical company’s success in the future. Companies will have to embrace scientific advances and technologies to move new and innovative therapies forward. Pharma leaders believe their companies […]

Personalized Medicine: Personalized Medicine Gains Momentum

November 15, 2014

Personalized and precision medicines have the potential to change the way we think about, identify, and manage healthcare. In the years since the completion of the Human Genome Project, advances in genome technology have led to an exponential decrease in sequencing costs. This has led to more than 100 drugs with labels that include pharmacogenomics […]

Payers: Addressing the Needs of Payers

November 15, 2014

Helping payers contain costs and improve outcomes becomes paramount for pharma in the healthcare reform future. According to an EY report, the majority of payers in the United States and Europe believe that drug adherence solutions and data that pharma companies possess are vital to lowering healthcare costs and improving outcomes. However, the pharma industry […]

Patient-Centricity: The Power of the Patient

November 15, 2014

As patients move from recipients to participants, the industry needs to align strategies to pull them into the focus of future business models. A recent PwC report describes a new health economy on the horizon, one in which technological advances, empowered consumers, disruptive new entrants, and rising demand by an aging population are ushering in […]

Specialty Pharma: Specialty Pharma on the Rise

November 15, 2014

v According to Express Scripts, more than one-third of all specialty drugs currently in development — and there are nearly 900 of them — target cancer and related conditions, which is by far the most concentrated area of research. But specialty drugs manage many other complex, chronic conditions, including HIV, multiple sclerosis, hepatitis C, and […]

Business Models: Business Model Challenges

November 15, 2014

Life-sciences companies will need to employ new business models to understand the data now available from multiple sources. In the pharmaceutical industry, data are generated from several sources, including the R&D process itself, retailers, patients, and caregivers. Effectively using these data will help pharmaceutical companies better identify new potential drug candidates and develop them into […]

Digital Disruption: Digital Disruption 101: It’s Here

November 15, 2014

Technologies and social media are greatly transforming life-sciences across all sectors. Digital disruption is occurring all around the world, and the life-sciences industry is no exception. As technologies, telemedicine, and mHealth services gain traction, providers, health plans, and pharma companies are evolving their models to put a higher focus on services rather than just promoting […]

Connected Health: Connecting the Dots to Connected Health

November 15, 2014

As the mHealth market grows, the industry prepares to optimize digital opportunities. Measuring easily quantifiable data is one of the keys to better health. Therefore, the future belongs to digestible, embedded, and wearable sensors that work like a thin e-skin. These sensors will measure all important health parameters and vital signs —for example, temperature, blood […]

R&D Crowdsourcing: Crowdsourcing in Pharma

November 15, 2014

Companies are looking at nontraditional ways of collaborating to access new insights that could lead to innovative therapies. There is a growing movement within the industry toward open access and crowdsourcing scientific information to accelerate research and development. This open environment requires a new way of thinking about research and breaking down competitive barriers for the […]

Augmented Reality: An Overlap Between the Virtual and the Real World

November 15, 2014

Augmented reality can take technology to a new level to improve patient outcomes and the healthcare journey. Augmented reality, the technology originally popularized as part of simulators and virtual reality games more than a decade ago, is gaining traction today in the pharma space. AR is related to a general concept called mediated reality, in […]

SHOWCASE FEATURE: E-Solutions: Power Surge

November 15, 2014

E-Solutions ranging from mobile advances to EMR technologies are expected to reframe the patient model. Notably, the most encouraging news on mobile and quantified health is the recent announcement and launch of the HealthKit platform and the mobile app Health by Apple. HealthKit allows devices and apps to supply health data to a central store, […]

The Power of the Patient: The Era of Healthcare Consumerism

November 15, 2014

The step-change towards healthcare consumerism means that healthcare providers are increasingly targeting their products towards patients to help them become more engaged in their own healthcare decision-making along their journey as a patient, focusing on quality and convenience. With this in mind, healthcare stakeholders must adjust to new ways of patient engagement to accommodate their […]

Powering Up eSolutions to Improve Healthcare

November 15, 2014

Use of data-powered eSolutions will rapidly ­increase as HCPs become more aware of their benefits and more strongly motivated to test the waters and experience these tools firsthand. Healthcare is continuing its major shift toward “accountable care” — a move based on anticipated resulting improvements in access, coordination, quality, and cost-effectiveness. Healthcare quality improvement initiatives […]

Healthcare Storytelling Delivery: In the Digital Age

November 15, 2014

If you represent a brand, you must tell a story about the features and benefits of your project, so that your target user can make sense of it. Yesterday, a woman named Sharon dragged herself out of bed and shuffled to the shower. She turned on the water and massaged shampoo into her hair. And […]

The Future of Healthcare is Wearable

November 15, 2014

EHR is connecting our healthcare, the Internet of things is connecting our world, and now wearables are connecting everything else. With health data becoming increasingly more standardized and accessible, there is a future where healthcare is personalized not just to our health, but also to our lives. It’s Monday morning and you overslept again. You […]

E-Solutions as Part of a Multi-channel Strategy: An Integrated Approach to Reach the Physician

November 15, 2014

Integrated channel management offers an approach to combine e-solutions and traditional channels into a customized and cost-effective communications and optimization mix. With ever-increasing competition for healthcare providers’ time, attention, and the escalating challenge of access, the traditional sales force model is challenged to match its historical returns. Understanding how physicians prefer to receive branded communications […]

Digital Solutions: A New Interface

November 15, 2014

We need to turn the discussion away from digital solutions, data strategy, or traditional channels and realize that it is all channels of interaction. The relationship between digital and traditional are not independent with one succeeding over another, but interdependent with both supporting the overall business together. Digital Solutions Are Changing How Companies Interface With […]

Letter from the Editor

November 15, 2014

2015 and beyond… This is the time of year when we all take a moment to reflect on the events of the past year and what lies ahead. In 2014, the industry went through a burst of deals between several major players — Novartis, Eli Lilly and Company, and GlaxoSmithKline — as they look to […]

UpFront

November 15, 2014

INDUSTRY at Large Bayer Helps Students Pursue Science Bayer Corp. presented a $100,000 two-year grant from the Bayer USA Foundation to Students 2 ­Science (S2S), an innovative STEM education organization that introduces elementary, middle, and high-school students from northern and central New Jersey to real-world science and scientists at its ­professional laboratory in East Hanover, […]

What’s New

November 15, 2014

Ogilvy CommonHealth Worldwide Acquires Element Marketing Group TrendIng Now: Ogilvy CommonHealth extends focus on reimbursement and market share challenges. Ogilvy CommonHealth Worldwide, the health behavior experts of Ogilvy & Mather, has acquired Element Marketing Group (EMG), a market access agency in the pharmaceutical and biotech industries. The newly acquired entity has been rebranded as Ogilvy […]

Tools of the Trade

November 15, 2014

StayinFront Partners With MedPro Systems Trending Now: Life-sciences CRM software release improves efficiency and in-field PDMA ­compliance by providing sales reps with real-time mobile access to 14 million records. StayinFront and MedPro Systems have partnered to allow pharmaceutical field representatives, using the StayinFront TouchRx platform, to access MedPro’s data to update critical information such as […]

Social Buzz

November 15, 2014

PhRMA Launches Cancer Campaign; Responds to 60 Minutes Segment Trending now: PhRMA and industry pledge support for several disease programs. In October, CBS’ 60 Minutes ran a segment about the high cost of cancer drugs, and specifically about the decision by physicians at Memorial Sloan Kettering Cancer Center to not prescribe Sanofi’s Zaltrap due to […]

Year in Preview: On the Horizon: Looking Ahead…

November 15, 2014

Experts from across all sectors of the industry provide their input on the trends in 2015 that will have the biggest impact on the industry, and how they will shape the future of healthcare. For this year’s special Year in Preview issue we took a slightly different tact than in years past. We are still […]

Pharma Trax

November 15, 2014

Physicians Open to Digital Communications Trending now: As sales reps see doors close for in-person visits with physicians, digital doors open communication. As physicians seek information about drugs, increasingly more look to digital communication channels to learn about new therapies or ask questions of pharmaceutical companies. This finding — from a new report by ZS […]

Talent Pool

November 15, 2014

Biotech Pool Dr. Annalisa Jenkins Dimension Therapeutics Names CEO Dimension Therapeutics, a gene therapy company focused on developing novel treatments for rare diseases, has apppointed Annalisa Jenkins, MBBS, MRCP, CEO. Dr. Jenkins succeeds interim CEO Thomas Beck. Dr. Jenkins brings to Dimension almost 20 years of experience in building and leading teams that advance programs […]

On the Calendar

November 15, 2014

The Calendar Industry Events and Conferences, including SPECIAL DISCOUNTS Coming ATTRACTIONS The mHealth Summit, Dec. 7-11, convenes an array of healthcare stakeholders focused on the integration of mHealth and wireless solutions to improve systemic healthcare systems, patient outcomes, and access to care and customer satisfaction. The mHealth Summit delivers the most diverse delegation of stakeholders […]

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