October 2014

Electronic Health Record: A Focus On Patient Benefits

September 27, 2014

When we think of the positive impact of electronic health record (EHR) adoption, we often focus on the increased efficiency of the medical practice or additional convenience for healthcare providers (HCPs). We do not often associate those benefits with our most important target: the patient. Current estimates state that nearly 80% of HCPs have adopted […]

Embracing Co-Creation to Better Connect

September 27, 2014

Many patient and caregiver campaigns fail to resonate with their intended audiences. Innovative collaboration methods and co-creation with patients and caregivers can add authenticity to communications and elevate brands. Do you remember the telephone game when you were a kid? One person starts the game by whispering a short message into the ear of the […]

Transdermal Delivery: Winning Patient Preference

September 27, 2014

The pharma landscape continues to be crowded and competitive, with more emphasis than ever before on delivering improved patient outcomes at a competitive price. In light of this, pharmaceutical companies must not only deliver products that effectively treat patients’ problems, but also prioritize patient preference and compliance. Matching the dosage form for a product also […]

SHOWCASE FEATURE: Patient Solutions

September 27, 2014

As healthcare systems begin to pay for outcomes rather than ­products, patient-centric solutions and services will play a key role in the race to capture value. From wearables to improved drug delivery devices, from apps to EHR platforms, from patient trackers to packaging, the number of solutions, tools, and products available and being developed to […]

Vested Outsourcing Imperative

September 27, 2014

Managing the Talent Supply Chain Large life sciences companies today face many challenges in acquiring and managing talent to meet their business imperatives. The first decision to be made is always the same, whether the workforce contains full-time employees, contingent workers, independent contractors, or all three. Hiring managers need to decide whether to attract and […]

SHOWCASE FEATURE: Supply Chain: Talent Management: A Different Supply Chain Issue

September 27, 2014

A sound workforce strategy furthers a company’s business agenda and generates results. When the topic of supply chain management is discussed, the conversation typically is about manufacturing and distribution issues. But today one of the most pressing challenges facing CEOs is the talent supply chain and making sure the right team members are aligned to […]

Colombia Emerges as an Attractive Pharma Market

September 27, 2014

With a growing interest in attracting R&D and continual economic growth, Colombia is seen as an attractive market for pharmaceutical companies. The Republic of Colombia is evolving from an emerging economy, having enjoyed an economic turnaround since 2000, when it was perceived by economists and political experts as a failed state. Fueled by improvements to […]

The Education of Principal Investigators

September 27, 2014

Efforts by pharma companies and other organizations aim to standardize GCP and training requirements for clinical research investigators and sites. Principal investigators and clinical sites are the backbone of clinical research. Sponsors and CROs depend on investigators and sites to conduct studies and provide high-quality data. Investigators need to be knowledgeable about regulations, good clinical […]

New Models for Academic Partnerships

September 27, 2014

Academic medical centers have a renewed interest in partnering with pharmaceutical companies and are investing resources to ensure successful collaborations. Industry partnerships with universities are changing. These collaborations are no longer about single projects. They are broader in scope, with the goal of translating basic science into potential products or addressing target identification and evaluation. […]

The Nanomedicine Revolution

September 27, 2014

Nanomedicines have the potential to improve effectiveness and reduce the side effects of therapeutics. Nanotechnology has the potential to revolutionize healthcare across disciplines and specialties. For medicines specifically, nanotechnology can improve drug targeting and effectiveness and reduce exposure and toxicity. Nanotechnology allows scientists to create, explore, and manipulate materials on a scale measured in nanometers […]

In the Pharmacy

September 27, 2014

As pharmacists’ roles expand to near provider status, new opportunities for partnerships open up for pharma. Over the years, pharmacists’ duties have been expanding, but recent legislative acts and regulations are providing the stimulus for an even more robust role. Pharmacists are becoming full partners of healthcare teams as a result of the Affordable Care […]

A New Era of Collaboration: Knowledge Sharing

September 27, 2014

To innovate in an efficient, cost-effective, and timely manner in today’s drug development environment, companies won’t be able to go it alone; they will need to share data and collaborate in new ways. There was a time when a drugmaker would own and guard every aspect of its research and development in house. That time […]

Last Word

September 27, 2014

The HBA Turns 35 Laurie Cooke, CEO of the Healthcare Businesswomen’s ­Association (HBA), discusses the organization’s strategic ­mission for the future as it celebrates its 35th anniversary. PV: The HBA was originally conceptualized 37 years ago by five women and became an official nonprofit organization in 1979 with the mission to further the advancement and […]

Talent Pool

September 27, 2014

Pharma Pool SCOTT HUNTER Shire Names Marketing Director of Ophthalmics Business Scott Hunter has been appointed as marketing director of the newly formed ophthalmics business at Shire. Mr. Hunter brings more than 12 years of eye care industry experience focused on therapies spanning ocular inflammation and pain, bacterial conjunctivitis, glaucoma, and uveitis. Before joining Shire, […]

On the Calendar

September 27, 2014

The Calendar Industry Events and Conferences, including special discounts Coming Attractions The Healthcare Businesswomen’s Assocation is holding its annual conference at the Chicago Hilton, Nov. 12-14, 2014. The conference ‚- Inspired Leaders. Powering Innovation. ‚- is expected draw more than 1,050 attendees and features more than 30 workshops focused on three key areas: career, innovation […]

PharmaTrax

September 27, 2014

Sales, Marketing, and R&D?Trends affecting the healthcare industry U.S. Pharmaceuticals Market is Improving Trending now: Patient access is broadening with implementation of the Affordable Care Act and the expansion of Medicaid. The outlook for the pharmaceutical market in the United States is becoming more favorable, as the size of the insured population is expanding and […]

Tools of the Trade

September 27, 2014

New Electronic and Web-Based Applications, Sites, and Technologies IMS Health Introduces Cloud-Based Sales Solution Trending Now: New solution combines territory-specific intelligence, advanced performance analytics, and innovative mobility features. IMS Health has launched the U.S. version of Nexxus Mobile Sales, a complete cloud-based sales performance solution for the life sciences. Nexxus Mobile Sales helps companies implement […]

What’s New

September 27, 2014

Coalition Aims to Help Prevent Abuse and Diversion of ADHD medications Trending Now: Industry stakeholders band together to address medication misuse. The Coalition to Prevent ADHD Medication Misuse (CPAMM) was formed to prevent the misuse, abuse, and diversion of ADHD prescription stimulant medication among college students and will take action by conducting relevant research and […]

Social Buzz

September 27, 2014

Engagement Solutions Allow for Better Interactions Trending now: Mobile apps drive interaction across all stakeholder groups Sanofi Adds Texting to BGStar Device Sanofi recently added an automatic texting component to its diabetes management products BGStar and iBGStar that automatically sends a text to up to three predefined contacts whenever a new blood glucose reading is […]

Innovator’s Corner

September 27, 2014

A New Frontier in Eye Care Jeff George, Global Head of Alcon, talks about the company’s agreement with Google to develop a smart contact lens, which has the potential to transform eye care. Alcon is developing a smart lens technology that includes sensors, microchips, and other miniaturized ­electronics embedded within contact lenses.   In July, […]

UpFront

September 27, 2014

Imdustry at Large Genzyme Announces Launch of Expression of Hope III Genzyme, a Sanofi company, has launched Expression of Hope III, a global program of inspiration and awareness featuring works of art by the community of people affected by lysosomal storage disorders (LSD). This unique program encourages anyone affected by an LSD to create and […]

Letter from the Editor

September 27, 2014

Collaborating for Success Going it alone when it comes to drug development is a business and R&D model falling out of vogue. The highly competitive and IP-protective pharmaceutical industry is opening its proverbial R&D vaults with the hope that a diverse meeting of the minds and diversity of thought can bring much-needed medicines for complex […]

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