March 2014

What’s Next for Biosimilars?

February 26, 2014

Biologics, whose active substance is derived from a living organism, have enabled healthcare to make significant therapeutic advances across a whole raft of therapy areas since their introduction in the 1970s. However, these medicines come at a price, reflecting the complexities involved in developing and manufacturing products derived from living cells. Annual treatment costs in […]

Read This Before Your Next Marketing Pilot Exercise

February 26, 2014

Read This Before Your Next Marketing Pilot Exercise Pilot, or Proof of Concept (PoC), programs have been a marketing staple for ages but the pace has picked up over the past few years thanks in part to the drive for marketing accountability. Unfortunately, these programs continue to be shortchanged on proper evaluation in spite of […]

MCM Analytics: Bright Future Despite It’s Challenges

February 26, 2014

Analytics is an integral, inseparable element of multichannel marketing (MCM), which is an increasingly essential approach to pharmaceutical marketing. However, we are still far from realizing the full potential of empirically driven audience-level multichannel marketing. This piece highlights the challenges against the full realization of analytics in the MCM arena and encourages the maximization of […]

Insights Hidden in Data Represent Opportunities for Drug and Medical Device Developers

February 26, 2014

As speed and cost become increasingly important in health care, more and more decision making will be “shared,” requiring increased data transparency, collection and analysis. Pharmaceutical and medical device innovators can now generate substantial value across the health care spectrum by leveraging this data to improve decision making, optimize innovation, improve the efficiency of research […]

SHOWCASE FEATURE: Market Research: Data Points

February 26, 2014

SHOWCASE FEATURE: Market Research Data points: With increasing amounts of data available, companies need to ­understand what to do and how to use the vast amount of information available at their fingertips to gain a ­competitive advantage. According to research from Urch Publishing, the global pharmaceutical industry is expected to be valued at more than […]

Regulating in the Connected Health World

February 25, 2014

Regulating in the Connected Health World U.S. regulators have issued guidances to help bring clarity to companies considering mHealth. By Denise Myshko Regulation, by its nature, hinders some activity, says Napoleon Monroe, managing director, New Directions. “But regulation is also necessary to ensure product safety and efficacy, and an efficient, functional capital market,” he says. […]

mHealth Tools Can Streamline Clinical Trials

February 25, 2014

mHealth Tools Can Streamline Clinical Trials Studies show that mobile tools increase trial engagement while lowering costs. By Robin Robinson You may be holding the most important medical devices of the future in your hand: a smartphone and a mobile app. As the clinical trial space explores ways to leverage the personal and ubiquitous nature […]

Connected Health Tools Improve Patient Outcomes

February 25, 2014

connected Health Tools Improve Patient Outcomes The ability for real-time information exchange enables better relationships, monitoring, and behavior change. By Robin Robinson The Center for Connected Health has been studying the effects of connected health on patient behavior, engagement, and outcomes and has determined that subjects who used wireless devices as opposed to those who […]

mHealth: Patient Adherence Tools Get Personal

February 25, 2014

mhealth Patient Adherence Tools Get Personal From blister packaging to text reminders, mHealth technology tools are helping drive patient adherence. Acharacteristically slow-moving pharma industry is being hit with technology that is changing at warp speed. How companies prepare for the coming years of groundbreaking innovations in healthcare technology will be crucial in maintaining their relevance […]

A Connected Market

February 25, 2014

Connected health is a vision of the efficiencies that technology can bring to healthcare to improve care and reduce costs. In 10 years, connected health will be the way health is managed. Connected health is a vision of the efficiencies that technology can bring to healthcare to improve care and reduce costs. According to Accenture, […]

Connected Health

February 25, 2014

Connected Health According to Accenture, the future of healthcare is an ecosystem that is based on connecting all parts of a healthcare delivery system, seamlessly, through interoperable health information processes and technologies so that critical health information is available when and where it is needed. This special issue aims to provide a framework around the […]

Talent Pool

February 25, 2014

Pharma Pool Albert BOURLA Susan SILBERMANN Pfizer Makes Executive Moves Pfizer has named Albert Bourla as group president of the vaccines, oncology, and consumer healthcare business. Mr. Bourla has 20 years of experience at Pfizer and has held senior global positions across a range of markets and disciplines within the company. Susan Silbermann has been […]

On the Calendar

February 25, 2014

On the Calendar The Calendar Industry Events and Conferences, including special discounts Coming Attractions In May 2014, the Healthcare Businesswomen‚Äôs Association is celebrating the 25th anniversary of its prestigious Woman of the Year (WOTY) award. The HBA is proud to announce that three visionary women across the healthcare spectrum will honored at this event: Shideh […]

PharmaTrax

February 25, 2014

Pharma Trax Sales, marketing, And R&D?Trends affecting the healthcare industry Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Greater Collaboration is Driving Cloud Adoption in Life Sciences Nanomedicine Market Expected to Grow Drug Developers Are Implementing New Strategies for Use of Comparator Drugs Therapeutic Trax… Life-sciences companies and clinical research organizations (CROs) are […]

Tools of the Trade

February 25, 2014

Tools of the Trade Trending Now: The new platform aims to modernize the sales model through integration of ­ information delivery, content marketing, and personal detailing. PDI has launched PD One, a technology platform aimed at expanding relationships between pharmaceutical and life-sciences manufacturers and healthcare providers. The subscription-based platform enables clients to extend personal and […]

What’s New

February 25, 2014

Industry Veterans Bring 360 Degree Insight to Developing Managed Market Solutions for Stakeholders Trending Now: Customer-centric solutions address increasingly complicated market access challenges. HealthSTAR Communications, a healthcare communications company, has launched Healthstar Market Access, a subsidiary created to deliver comprehensive, real-world, measurable, customer-centric solutions to increasingly complicated market access challenges in the industry. Healthstar Market […]

Social Buzz

February 25, 2014

New Social Media News, Events, and Strategies Featured Briefs: J&J Earns High Social Media Score eHealth Initiative Report ­Identifies Social Media Use in Managing Chronic Disease Boehringer Tweet ­Campaign ­Increases ­Engagement, ­Awareness, and ­Followers Sidebar: Pew Research Center’s Internet ­Project Tracking Surveys, 2012 -2013 Facebook Remains Dominant Social Networking Platform University Study Extracts ­Depression Statistics […]

Innovator’s Corner

February 25, 2014

Innovators’ Corner From apps to wearable devices, ­technology is helping drive ­connected health. Denise Myshko and Robin Robinson The lines between connected health, mHealth, and telemedicine continue to blur as technologies continue to improve and provide a more seamless interface between patients, healthcare providers, payers, and health information technology companies. To keep up with the […]

UpFront

February 25, 2014

UpFront A brief review of industry news at press time Merck Supports Challenge for Patient Adherence Merck has teamed up with the Heritage Provider Network to create the Merck | Heritage Provider Network Innovation Challenge, which will present awards that total $240,000 to the teams who ­create the best solutions for care plan adherence. The […]

Letter from the Editor

February 25, 2014

A Connected Healthcare Ecosystem A look at the future of Healthcare. Stakeholders across the healthcare continuum are talking about the benefits and challenges involved with a new model: connected health. There are varying definitions as to what connected health, and its various components, entail. The analysts at Accenture describe connected health as healthcare delivery that […]

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