April 2013

Medical Affairs: The Catalyst for Effective Medical Communications

March 28, 2013

It has been said knowledge is power. Throughout the ages, healthcare professionals have been revered as powerful not only for their medical acumen but for the ability to heal the sick. Today as therapeutic options become more complex, physicians need to continually update and expand their knowledge base to stay current and provide the best […]

SHOWCASE FEATURE: Medical Affairs: Beyond the Science

March 28, 2013

Beyond the Science By Taren Grom Medical affairs professionals are integral to creating new bridges that cross internal departments and connect to new stakeholders to share the increasing amount of scientific information available. With the current healthcare system requiring more data, quality evidence, and proof of quality of care from manufacturers in increasing numbers, pharma […]

C-Suite: CROs

March 28, 2013

CROs: Integrated Outsourcing Growth Opportunities Ahead The global R&D outsourcing market by 2018 is expected to be 37.1% of the total pharmaceutical R&D expenditure compared with 25.3% in 2010. In GBI Research’s latest report, Contract Research Organizations (CROs) Market to 2018 — Public-Private Partnerships to Strengthen Research Capacities and Advance Clinical Development Programs, analysts say […]

Singapore’s Strong Economy Creates Pharma Opportunity

March 28, 2013

Singapore’s Strong Economy Creates Pharma Opportunity With its developed world economy and strong government support for innovation and business, Singapore offers a healthy environment for life-sciences companies to conduct research, development, and manufacturing. By Kim Ribbink Singapore is a South-East Asian island nation with a population of around 5 million people. The country enjoys a […]

Evolving Regulations in mHealth

March 28, 2013

Evolving Regulations in mHealth Regulators are still working to understand mobile health applications. As a result, unclear guidance is creating a challenge for pharmaceutical companies. By Denise Myshko Mobile devices have already changed the way we live and work. Now smartphones and other mobile devices are poised to transform healthcare. Global trends in healthcare are […]

Cracking Down on Fake Drugs

March 28, 2013

Cracking Down on Fake Drugs The fight to protect the pharmaceutical supply chain is a global one, requiring law enforcement, regulatory agencies, and companies to come together for the health of patients. Counterfeit goods are big business. But when it comes to counterfeit medicines, it’s a public health issue as well. Counterfeit prescription medicines have […]

The Highs and Lows of Social Media

March 28, 2013

Pharma has made great strides in its digital marketing efforts, but many companies are still hesitant to walk the social media path. The lack of regulatory guidance is a major deterrent, according to a recent Cutting Edge Information report. Although the FDA provided some guidance in terms of social media in December 2011, the context […]

Empowered Patients

March 28, 2013

Even before treatment and disease state information became so abundantly available online, empowered patients had begun to take the reins of their own healthcare education, searching for information that would equip them to make better decisions toward improved healthcare outcomes. Today, more than ever, the empowered patient is shaping the way healthcare — and healthcare […]

Last Word

March 28, 2013

Changing Healthcare Landscape Requires a New Listening Role Nicole Black, director of customer experience at Janssen Biotech, has a unique role within the ­company, and within the industry. She calls it “Chief Listener.” Nicole Black, director of customer experience at Janssen Biotech, discusses her responsibility of listening to patients and healthcare professionals to determine — […]

Talent Pool

March 28, 2013

Pharma Pool Dr. John REED Roche Corporate Executive Committee Appoints Head Roche has apointed John Reed, M.D., Ph.D., as head of Roche Pharma Research and Early Development (pRED) and member of the corporate executive committee. Dr. Reed earned his M.D. and Ph.D. at the School of Medicine of the University of Pennsylvania. Before joining Roche, […]

On the Calendar

March 28, 2013

The Calendar The Healthcare Businesswomen’s Association’s 24th Woman of the Year (WOTY) event to be held Thursday, May 9, 2013, will celebrate the achievements of remarkable leaders in healthcare from across the industry: Bridgette P. Heller, executive VP, Merck, and president of Merck Consumer Care, 2013 WOTY; Kevin Rigby, VP, public affairs, Novartis Pharmaceuticals, and […]

PharmaTrax

March 28, 2013

Companion Diagnostics Key to Personalized Medicines Trending now: Companion diagnostics have captured the interest of many drug companies, but face a number of development hurdles. Companion diagnostics are central to the creation of personalized medicines, but face a number of hurdles that could impede development, according to a panel of leaders convened by the Tufts […]

Tools of the Trade

March 28, 2013

TGaS Launches Partnering Tool Trending Now: New tool allows companies to assess feedback from their stakeholders to understand their position as critical business partners. Tools of the Trade TGaS Advisors, a division of KnowledgePoint360, has launched Organization Alignment 3600, a partnering assessment tool designed for pharmaceutical companies’ commercial operations teams. This new offering defines specific […]

What’s New

March 28, 2013

What’s New The clinical research organization, PharmaNet/i3, has been renamed inVentiv Health Clinical. This renaming reflects the closer alignment between the clinical segment and inVentiv’s commercial and consulting services. “As a global contract research organization, renaming ourselves inVentiv Health Clinical demonstrates a company-wide commitment to our clinical clients, who will benefit from seamless, global access […]

Marketing Tips & Techniques

March 28, 2013

Marketing Tips & Techniques: Measuring ROI Trending Now: More than half of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media promotion. Transforming “Likes” Into ROI Proving the value of social media strategies for a brand can be difficult, since the metrics used to determine social engagement don’t […]

UpFront

March 28, 2013

» Lilly Recognized for Fifth Straight Year by NAFE Lilly has been named to the NAFE Top 50 Companies for Executive Women list for 2013. Compiled by the ­National ­Association for Female ­Executives (NAFE), the list recognizes organizations whose policies and practices encourage women’s advancement and whose numbers at the highest levels of leadership demonstrate […]

Letter from the Editor

March 28, 2013

The forum for the industry executive Volume 13 • Number 4 Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh Managing EDitor Denise Myshko Senior EDitor Robin Robinson features EDitor Kim Ribbink design associate Ariel Medel national account managerS Trish Kane Cathy Tracy WEBCAST?NETWORK?PRODUCER Daniel Limbach CIRCULATION Assistant Kathy Deiuliis Copyright 2013 by PharmaLinx […]

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