eBooks

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Healthcare Businesswomen's Association

January 2, 2018

A New Era. The HBA’s new brand was unveiled to a sellout crowd at its annual conference in November. With the splendor of a new style, color, flair and messaging, HBA is clearly positioned as a formidable united force for change in the healthcare industry. The new brand is a … Read More »

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PAREXEL

May 31, 2017

In the ever-evolving healthcare landscape, stakeholders are demanding more Real-World Evidence (RWE), and more RWE is becoming available. That should mean that demand should be easy to satisfy, right? Explore this informative ebook to learn about the latest in RWE, using the … Read More »

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Healthcare Businesswomen’s Association

May 12, 2017

This year marks a special milestone for the Healthcare Businesswomen’s Association. Forty years ago, five courageous women  came together in New York with a shared passion to make the advertising and medical journal world of healthcare a place where women could not just surv … Read More »

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INC Research and CISCRP

January 1, 2017

The Inspiring Hope Ideathon is a unique crowdsourcing event, which was co-hosted by INC Research, a global CRO committed to bringing innovation and value to customers, clinical research sites, and patients, and the nonprofit Center for Information and Study on Clinical Resea … Read More »

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Healthcare Businesswomen's Association

November 18, 2016

The Healthcare Businesswomen’s Association’s refreshed mission and subsequent strategic plan has been in place throughout 2016. As we move toward our goal of gender parity through gender partnership, we can look to current research to see where we are. We are working toward  … Read More »

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BBK Worldwide

July 18, 2016

In less than five years, mHealth has evolved from a futurist’s bold idea to the new normal. Studies are implementing patient- and site-facing apps and reaping the rewards today. We know that mHealth technologies are arrows in a sponsor’s patient-centric quiver – and that str … Read More »

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Tunstall Americas

June 1, 2016

With more than 10,000 people a day turning 65 in the United States — equating to more than 2 billion seniors by 2050 — the healthcare industry needs to prepare to meet the demands of this older population. Patient care and technology are converging, and together they have th … Read More »

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Healthcare Businesswomen’s Association

April 28, 2016

Each May, for more than a quarter of a century, the HBA has filled the largest ballroom in New York City to celebrate extraordinary women leaders in the healthcare industry. Over the years, we’ve heard inspirational stories of leadership, transformation and innovation. This … Read More »

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Healthcare Businesswomen’s Association

March 29, 2016

The HBA is embarking on a bold approach to transform the future of the healthcare industry: achieve gender parity. This issue of HBAdvantage focuses on numerous related issues. This pivot in direction first began in 2015 as the HBA’s board of directions re-evaluated the orga … Read More »

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