Optimizing the Customer Experience Through Multi-social Marketing

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July 31, 2014

The marketing environment for life sciences companies demands that treatments improve patient health outcomes, deliver value to healthcare providers (HCPs), and enhance business effectiveness and results. Additionally, the ways customers (i.e., HCPs, patients, and caregivers) obtain information has changed dramatically, and they seek information customized to their needs. This epublication provides an overview of multi-social marketing and describes how to create immersive customer experiences that engage customers and drive results.

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