PharmaVOICE - 
January 2008
Purchase Issue

In Every Issue
On the Calendar
Industry Events January 2008 January 15-16 2nd Annual Medical Science [...]
By
What’s New
New Healthcare-related Products, Services, and Companies inVentiv Health Creates Patient [...]
By
E-Media
New Electronic and Web-based Applications, Sites, and Technologies Thomson Scientific [...]
By
Last Word
Internationally renowned vaccines, immunology, and virology expert Paul A. Offit, [...]
By
Talent Pool
Executive Appointments and Promotions Pharma POOL Dr. Corey Goodman Dr. [...]
By
UpFront
Milestones In More than 1 Million Served InfoMedics Inc. recently [...]
By
Letter from the Editor
By Taren Grom, Editor I’m getting ready for Web. 2.0. [...]
By

Taren Grom, Editor

PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Pharmacists Could [...]
By

On The Cover

Representing the Masses
By Elisabeth Pena Villarroel Forum Associations and organizations throughout the life-sciences represent their members by advocating for professional development, influencing public policy, and providing education and mentoring opportunities for career enhancement. The life-sciences industry’s associations represent broad sectors and stakeholders varying from marketing to clinical as well as targeted segments such as businesswomen. PharmaVOICE reached [...]
By

Elisabeth Pena Villarroel

Features

Delivering New Hope
In a bid to tackle patient compliance, improve treatments, and maximize drug sales, companies are increasingly looking to emerging drug delivery technologies. By Kim Ribbink Necessity is the mother of invention. In the pharmaceutical industry “necessity” might be characterized as patent expiration, regulatory and product development constraints, heightened competition, and the ongoing battle with patient [...]
By

Kim Ribbink

Finding the Right Path — Jane Hollingsworth
NuPathe cofounder and CEO Jane Hollingsworth has a fearless attitude about the risks involved in starting and running a business — and defines what it means to be an entrepreneur. Competitive by nature and with a fearless attitude when it comes to the risks involved in starting and running a business, Jane Hollingsworth defines what [...]
By

Kim Ribbink

PharmaOutlet
Contributed by Craig A. DeLarge Craig A. DeLarge discusses Web 2.0’s drawbacks and opportunities. January 2008 Web 2.0 — Opportunities and Drawbacks n the last month, I have been intensely researching the Web 2.0 phenomenon with respect to its healthcare manifestations. This research has involved surveying members of the pharma e-marketing community on linkedin.com, reading [...]
By

Craig A. DeLarge

Human Resource Related Issues
Otuska America Pharmaceutical’s Lorraine Daly, Leslie Eggleston, and Richard Obring discuss how HR issues, including compliance, compensation, and staffing can impact a pharmaceutical company’s culture. Otsuka’s Human Resources Department is responsible for more than 600 Otsuka employees in the United States, from three different companies: Otsuka America Pharmaceutical Inc. (commercialization), Otsuka Pharmaceutical Development & Commercialization [...]
By
Let the Games Begin
The influx of Gen-Xers and Yers into today’s workforce is pushing the industry’s conservative management leaders to play more games. Cutting-edge, fast-paced, highly competitive computer-based simulations and games designed to educate as they engage are gaining traction in the industry. The influx of Gen-Xers and Yers — digital natives, as they are called — into [...]
By

Robin Robinson

When the Stars Align
By Robin Robinson The practice of using celebrities in marketing campaigns has not lost its luster, but the pharma industry is more selective in choosing icons who match brand images. As the industry approaches the 10th anniversary of the FDA’s ruling to allow DTC and subsequently the industry’s use of celebrities in promotion (do I [...]
By

Robin Robinson

FEEDBACK