PharmaVOICE - 
June 2007
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In Every Issue
What’s New
New Healthcare-related Products, Services, and Companies TGaS Advisors Offers Collaborative [...]
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On the Calendar
On the Calendar June 2007 June 17-21 DIA 43rd Annual [...]
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PharmaOutlet
Judging is More Than Just a Pretty Picture Mark Perlotto [...]
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Mark Perlotto

For Art’s Sake
Product: Rozerem Client: Takeda Debut: July 2006 Agency: Cramer-Krasselt CCO: [...]
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Letter from the Editor
“The King” and I Making a show of it… You [...]
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Taren Grom, Editor

PharmaTrax
Effective CRM Crucial to Pharma Companies Customer relationship management (CRM) [...]
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Raise Your Voice — Letters
Project Teams Can Benefit from Better Data The one thing [...]
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Talent Pool
Pharma POOL Dr. Zhi Hong GSK Appoints Head, Infectious-Diseases Research [...]
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E-Media
New Electronic and Web-based Applications, Sites, and Technologies HealthCentral Introduces [...]
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UpFront
ACRP conference Record Attendance The 2007 ACRP Global Conference and [...]
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Last Word
ACRO’s Chair Jeffrey McMullen In December 2006, Jeffrey McMullen, president [...]
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On The Cover

New Directions for Clinical Directors
By Denise Myshko As drug development continues to become global and more complex, the clinical director’s role is changing as well. The function of the clinical director has broadened from a purely medical and scientific advisory role to being the clinical leader responsible for the design and delivery of global clinical development programs. As a [...]
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Denise Myshko

Features

It’s All in the Details
E-detailing’s time is about to come. Early adoption issues kept this communication tactic at bay, but as physicians increasingly adopt technology and turn away in-person sales representative visits, e-detailing’s promise is on the verge of paying off. E-detailing, which allows for the interaction between a pharmaceutical representative and a physician through Internet-enabled technology, was expected [...]
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Elisabeth Pena Villarroel

Ethnography: Building Evidence for Strategic Communications
Evidence-based marketing does for sales what evidence-based medicine does for clinical practice — it delivers results. Sylvia Aruffo, Ph.D., ethnographic researcher and linguist and founder, and Ann-Marie Conrado, a cultural anthropologist ethnographer, and one of the partners of Communication Science Inc., discuss how to increase compliance, new prescriptions, and total prescriptions over time through the [...]
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Strategic Patient Adherence Awards
The SPA Awards cosponsored by CBI and PharmaVOICE were presented at the 6th Annual Forum on Patient Compliance, Adherence and Persistency. 6th annual Forum on patient compliance, adherence and persistency Informative presentations, executive thought leadership, and a prestigious awards ceremony provided highlights for the two-day event. The Strategic Patient Adherence (SPA) Awards, which were cosponsored [...]
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BIO 2007 — Annual Conference
BIO 2007 — Annual Conference The 2007 BIO International Convention drew record attendance with representatives from 64 countries. BIO Brings The world to boston 2007 BIO International Convention Surpasses Records The BIO International convention, produced by the Biotechnology Industry Organization (BIO), drew a record 22,366 attendees, an almost 15% increase from the previous year, with [...]
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Cancer: Harnessing the Power of the Immune System
These pictures illustrate how Micromet’s BiTE molecule links a T cell with a cancer cell (left), triggering the release of toxic particles by the T cell (middle), and the cancer cell being destroyed (right). This is one approach for employing the body’s immune system to address cancer. Cancer treatment is about to undergo a paradigm [...]
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Denise Myshko

Managed Markets: Pharmacists
Playing a Pivotal Role Experts believe that pharmacists are ideally positioned to help patients better manage their drug therapies, as such they play a pivotal role helping seniors navigate the new Medicare Part D prescription drug plan. By Denise Myshko Pharmacists across the United States continue to expand their business models to include patient care [...]
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Denise Myshko

Special Feature: DIA Preview
A Note from the Editor PharmaVOICE is pleased to publish this Special Feature showcasing the new products, services, tools, as well as analysis and trends from dozens of clinical-services companies that will be attending and exhibiting at the DIA 43rd Annual Meeting in Atlanta, June 18-22, 2007. For your convenience, we have divided the briefs [...]
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An Emissary for Patients — Kathy Giusti
An Emissary for Patients — Kathy Giusti Nonprofit and successful business are terms seldom spoken together, yet demonstrably this is the way to achieve results. Make no mistake, uniting these two concepts takes a truly special individual. Kathy Giusti, founder and CEO of the Multiple Myeloma Research Foundation (MMRF), is just such an individual. With [...]
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Kim Ribbink

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