PharmaVOICE - 
April 2007
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PharmaOutlet
Contributed by Nancy Smerkanich The U.S. Food and Drug Administration [...]
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Nancy Smerkanich

What’s New
Roche Introduces New Operating Model for its Global R&D Activities [...]
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Letter from the Editor
Whether we are discussing clinical studies or creative executions, there [...]
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Taren Grom, Editor

Raise Your Voice — Letters
Making Personalized Medicine Understandable Education is Key As William D. [...]
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E-Media
etrials Unveils New Version of EDC Solution etrials Worldwide has [...]
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PharmaTrax
Patient Eduction Programs to Grow in Use Patient education has [...]
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Talent Pool
Pharma POOL Dr. Eric G. Carter King Appoints Chief Science [...]
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UpFront
Drug Sales U.S. Prescription Update Sales Jumped 8.3% to 4.9 [...]
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On the Calendar
April 15-19 Society for Biomolecular Sciences 13th Annual Conference & [...]
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On The Cover

The Evolving Role of the Clinical Project Manager
The Evolving Role of the Clinical Project Manager By Denise Myshko Forum Clinical studies have become more complicated. More studies are multinational, which means that projects must adhere to a variety of regulations and laws. Today’s studies also require project managers to work across teams to manage a process that has become increasingly multifunctional. With [...]
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Denise Myshko

Features

Connected Health: The Push for Electronic Medical Records
Connected Health: The Push for Electronic Medical Records By Kim Ribbink While the medical profession has lagged on the use of technology to manage and communicate patient information, increased focus on the use of electronic medical records — from the federal government, doctors’ groups, and patients — is expected to improve uptake. The Internet is [...]
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Kim Ribbink

DNA-Based Diagnostics: Testing for Personalized Medicine
By Cynthia Borda Theranostic testing There will come a time when genetic testing will be as common in the physician’s office as a blood pressure reading or the use of an MRI. The pharmaceutical industry is making headway in the personalized medicine arena, and diagnostic companies are actively developing tests to verify the presence of [...]
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Cynthia Borda

Meet the Creative Directors
By Taren Grom, Editor Special Feature PharmaVOICE is pleased to publish this special feature showcasing the individuals who influence the look and feel of the industry through their creative executions and insights, strategic thinking, and mentorship of up-and-coming talent. GETTING PERSONAL ABOUT CREATIVITY We asked our distinguished group to reveal their creative secrets: where they [...]
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Taren Grom, Editor

Managed Markets: Hospitals
By Denise Myshko An Opportunity and a Challenge Placement on hospital formularies has become more competitive. Pharmaceutical companies that can demonstrate that their products positively impact the total cost of patient care will have the advantage. While small, the hospital market offers a unique opportunity for pharmaceutical manufacturers. New prescriptions in the hospital can spill [...]
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Denise Myshko

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