PharmaVOICE - 
June 2004
Purchase Issue

In Every Issue
PharmaTrax
Pharma trax Sales, marketing, And R&D Trends affecting the healthcare [...]
By
Talent Pool
Talent Pool Executive Appointments and Promotions in the Healthcare Industry [...]
By
E-Media
E-Media New electronic and web-based applications, sites, and technologies Model [...]
By
What’s New
What’s new New healthcare-related products, services, and companies Ventiv Health [...]
By
What’s on Your Mind — Opinions
What’s on your Mind Opinions 24/7/365 – What Keeps You [...]
By
For Art’s Sake
Creative Review Each month, this department pays homage to memorable [...]
By
PharmaOutlet
Contributed by David Kerr Too Much Material, Too Little Time [...]
By
PharmaCase
Making a case for getting the brand name right What’s [...]
By
Letter from the Editor
According to Manhattan Research, 2004 will be the pivotal year [...]
By

Taren Grom, Editor

On The Cover

Getting Into the Details of E-Detailing
Getting into the details of e-detailing BY DENISE MYSHKO E-detailing is slowly becoming an accepted medium for bringing new information to physicians. As part of an overall integrated e-communications strategy, e-detailing holds the promise for building better relationships with prescribers and other healthcare practitioners. imagine a world where the doctors carry a tablet PC that [...]
By

Denise Myshko

Features

A More Complete View of the Patient
A More Complete View of the Patient A new approach that moves beyond physician prescribing data and promotional share-of-voice battles is needed to sustain growth. That new approach is anonymous patient-centric data, which is derived from claims data and tracks a patient across the entire continuum of care. Even with the advent of consumer promotion, [...]
By
Darlene Ryan: A Corporate Citizen
A Corporate Citizen BY kim ribbink Integral to darlene ryan’s mission as founder, president, and CEO of PharmaFab is positioning the company as a corporate partner with integrity, as well as being responsible to the community. Darlene Ryan believes it is the duty and responsibility of business people to be involved in their community. She [...]
By

Kim Ribbink

Publication Planning: The Science Behind it All
Publication planning The Science Behind It All by Elisabeth Pena Scientific publications are the foundation on which a drug’s identity is created, serving a vital role for all marketing and communications efforts behind the brand. The publication plan for a pharmaceutical product is one of the most important elements of a communications strategy. Publishing clinical-trial [...]
By

Elisabeth Pena

Connecting With the Asian Community
Connecting with the Community BY KIM RIBBINK The Asian-American community is truly an untapped market for pharmaceutical companies. But to be successful, marketers have to understanD the diverse cultural mores of the many groups referred to as Asian. Hiroko Hatanaka The Epivir campaign continues to mobilize health organizations and chinese physician associations to educate asian [...]
By

Kim Ribbink

Biomarketing: Focusing on the Science
by Elisabeth Pena Bio-Marketing Focusing on the Science Bio marketing Just as biotechnology products are developed differently from small-molecule pharmaceutical products, biotech products also require a differenT marketing approach. Marketers of these innovative products find success with strategies that focus on educating physicians and patients on the science behind these drugs. As the biotech industry [...]
By

Elisabeth Pena

Table of Contents
on the cover Getting into the details of e-detailing E-detailing is slowly becoming an accepted medium for bringing new information to physicians. It holds the promise of building better relationships with prescribers and other healthcare practitioners. 8 FEATURES Connecting with the community The Asian-American community is truly an untapped market. But to be successful, pharma [...]
By
FEEDBACK