PharmaVOICE - 
July 2001
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Talent Pool
Dr.. Hubertus ERLEN New Schering AG CEO named to replace [...]
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What’s New
“The Catalyst system allows an advertiser to pro vide customers [...]
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For Art’s Sake
CREATIVE review Early in my career I made a conscious [...]
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PharmaOutlet
The biggest changes in our industry in this decade may [...]
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John F. Kamp

Letter from the Editor
PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh [...]
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Taren Grom, Editor

On The Cover

Agency Pitches — In Need of an Umpire
BY Taren Grom THE STARTING LINEUP … RYANABBATE. President and managing director, Pacific Communications,Costa Mesa,Calif. ARTHUR ANDERSON.Managing principal, Morgan Anderson Consulting, NewYork SCOTT COTHERMAN. President and CEO,Corbett Healthcare Group,Chicago RODHANLON. Chairman,Wanamaker Associates, Atlanta RICH LEVY.President and chief operating officer, AdairGreene Inc., Atlanta CARLEEN NIEMIEC. Senior VP, creative director, Dudnyk Healthcare Group, Horsham, Pa. BLANEWALTER. Chairman and [...]
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Taren Grom, Editor

Features

Karen Dawes: A Closer Look
Karen DAWES A closer look By Taren Grom Marketing insights IN AN EXCLUSIVE INTERVIEW WITH PHARMAVOICE, KAREN DAWES PROVIDES INSIGHT TO THE CHALLENGES ASSOCIATED WITH TODAY’S MARKETING PRACTICES. 5 :30 a.m. is the start of a typical day for Karen A. Dawes, senior VP, marketing and sales for Bayer Pharmaceuticals USA. With responsibility for the [...]
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Taren Grom, Editor

Unleashing the Power of Nexium
By Lynda Sears Unleashing the power of NEXIUM Taking the gastrointestinal market by storm, AstraZeneca follows up its own best in class proton pump inhibitor with a product that’s even better. ATTENTION PHYSICIANS AstraZeneca’s salesforce is in the field touting Nexium’s ability to eradicate heartburn symptoms, a big patient benefit Supported by overwhelming clinical success, [...]
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Lynda Sears

CSOs: Not Just Hired Guns
Contract sales organizations have come a long way to stay one step ahead of their clients’ needs. Today, the contract sales industry is more than putting bodies in motion. No longer are contract sales organizations just “hired guns” employed for a temporary territory fix. Since 1995, when contract sales began to change from small, part-time [...]
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Between Two Coasts
VIEW on Biotech Hoping to transform the rust belt into the Biotech belt, Michael Rosen, is spearheading an initiative to make the Midwest a mecca for biotech activity. IN AN EXCLUSIVE INTERVIEW WITH PHARMAVOICE, MICHAEL ROSEN,PRESIDENT AND CEO OF ENDOREX CORP. AND CO-CHAIRMAN OF THE BOARD OF THE CHICAGO BIOTECH NETWORK ASSOCIATION, DISCUSSES INITIATIVES TO [...]
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A Piece of the Pie
Calling all marketers: don’t cancel those journal ads just yet, it may be time to evaluate the overall marketing mix for your brand’s promotion. Before brand managers and media directors make their next decision on how to divide up their promotional budget, they should consider the results of a comprehensive new study that measures return [...]
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Making Investigators Top of Mind
Finding experienced and trained physician investigators will become more of a challenge in the future as new technologies and advances in genomics increase the number of drugs in development. 8,000 In just a few short years, this will be the projected short fall of clinical investigators. In fact, unless the industry starts to make the [...]
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Denise Myshko

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