PharmaVOICE - 
March 2003
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In Every Issue
Talent Pool
EXECUTIVE APPOINTMENTS AND PROMOTIONS IN THE HEALTHCARE INDUSTRY Pharma POOL [...]
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E-Media
NEW ELECTRONIC AND WEB-BASED APPLICATIONS, SITES, AND TECHNOLOGIES CLINPHONE Unveils [...]
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What’s New
NEW HEALTHCARE-RELATED PRODUCTS, SERVICES, AND COMPANIES DIA AND CENTERWATCH TEAM [...]
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PharmaTrax
SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY Government [...]
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For Art’s Sake
Creativity is where one finds it, as this month’s selections [...]
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PharmaOutlet
Meeting the Maturity Boom Contributed by Robert Preston In marketing, [...]
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PharmaCase
Making a case for WEB-TECHNOLOGY Web-Enabled Appointment System and Promotions [...]
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Opinions
Industry conferences — to attend or not to attend is [...]
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Letter from the Editor
One voice, one message The rising cost of promotion coupled [...]
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Taren Grom, Editor

On The Cover

Pharmacogenomics: The Right Medicine for the Right Patient
ON THE EVE OF THE 50TH ANNIVERSARY OF PUBLICATION OF THE DOUBLE-HELIX DNA, PHARMACEUTICAL RESEARCHERS ARE EMBRACING PHARMACOGENICS AS AWAY TO DISCOVER AND TEST NEW MEDICINES THAT COULD LEAD TO AN ENTIRELY NEW WAY OF TREATING DISEASE. The one-drug-fits-all approach to medicine is soon expected to be a thing of the past, thanks to the [...]
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Denise Myshko

Features

Integrated marketing: Creating a Unified Strategy
TODAY’S ECONOMIC ENVIRONMENT and the EVOLVING DYNAMICS of complex marketing messages are DRIVING THE NEED for INTEGRATED MARKETING Communications THE STRATEGISTS … JASON BACHARACH. VP, marketing, Grafica Inc. and GraficaInteractive Ltd., part of GraficaGroup, Chester, N.J.; GraficaGroup consists of GraficaAdvertising Inc., a provider of integrated marketing communications, GraficaInteractive Ltd., an independently owned interactive firm, and [...]
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Taren Grom, Editor

Walt Woltosz — Quantum Leap
Walt Woltosz is using his experience with simulation software in the aerospace industry to try to transform the way pharmaceutical companies approach data gathering and research, and he’s proving that it just might take a rocket scientist to get the industry on track. WHAT DOES THE PHARMACEUTICAL INDUSTRY HAVE IN COMMON WITH AEROSPACE ? According [...]
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Kim Ribbink

Crossing the EDC Chasm
By Dr. Paul Bleicher The emergence of comprehensive eCDM solutions that can seamlessly link together traditional and electronic data management may be the technology that sponsors are still seeking. IN AN EXCLUSIVE INTERVIEW WITH PHARMAVOICE, PAUL BLEICHER, M.D., PH.D., FOUNDER, CHAIRMAN, AND CHIEF SCIENTIFIC OFFICER AT PHASE FORWARD INC.,DISCUSSES THE INDUSTRY’S ADOPTION OF COMPREHENSIVE ELECTRONIC CLINICAL [...]
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Behind the mirror: The science — and art —of market research
BEHIND THE MIRROR: The Science — and Art — of Market Research Tapping into the psyche of physicians and consumers is critical in today’s competitive environment. The challenge is to meld qualitative and quantitative research methodologies to gain meaningful results and actionable tactics to reach these powerful groups. PHARMACEUTICAL COMPANIES KNOW THAT MARKET RESEARCH IS [...]
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Denise Myshko

The Patient Connection
PATIENT ADVOCACY GROUPS are a force to be reckoned with. These groups are invaluable partners to help pharmaceutical companies reach out to patients and physicians. By working with patient advocacy groups and professional organizations, pharmaceutical companies have the opportunity to inform thought leaders, prepare the marketplace for upcoming products, impact policy, gather market intelligence, and [...]
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Kim Ribbink

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