PharmaVOICE - 
April 2003
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In Every Issue
Talent Pool
Pharma POOL Dr. Milind DESHPANDE Achillion Pharmaceuticals Creates VP, Drug [...]
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E-Media
E-MEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES MD [...]
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What’s New
WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Grey Healthcare [...]
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PharmaTrax
PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE [...]
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For Art’s Sake
CREATIVE review For Art’s Sake Marketers use all types of [...]
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PharmaOutlet
Contributed by Joseph Doyle WHAT BUSINESS ARE WE REALLY IN? Many [...]
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PharmaCase
What Pharma can Learn from Insurance e-Business SELLING HEALTHCARE INSURANCE [...]
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Opinions
WHAT’S on your mind Is mentoring a lost art? For [...]
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On The Cover

The New CME: Live and Electronic
CME CONTENT, DELIVERY, AND ACCREDITATION Without Commercial Interest BY TAREN GROM The American Medical Association defines continuing medical education (CME) as educational activities that serve to maintain,develop, or increase the knowledge, skills, professional performance,and relationships that a physician uses to provide services for patients, the public, or the profession. The content of CME is that [...]
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Taren Grom, Editor

Features

Anthony Tebbutt — A global Perspective
A Global PERSPECTIVE BY KIM RIBBINK With a diverse professional background, spanning several functions as well as several countries, Anthony Gordon Tebbutt is working to propel UCB Pharma Inc. into a billion-dollar company. A COMPANY WITH A WORLDWIDE PRESENCE AND A PEOPLEORIENTED APPROACH TO BUSINESS NEEDS A LEADER WITH A SIMILAR POINT OF VIEW. UCB [...]
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Kim Ribbink

Scanning to Save Lives
To Save Lives BY ELISABETH PENA As the FDA proposes a rule to require bar coding on almost all medications and blood products, the pharmaceutical and hospital industries are moving forward with efforts to incorporate barcodes on unit-dose packages of drugs as a way to prevent hospital medication errors. But challenges — including a lack [...]
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Elisabeth Pena

Creating Customer-Centric Brand Strategies
Creating CUSTOMER-CENTRIC Brand Marketing Strategies Building and strengthening customerrelationship tactics can help companies maintain their edge and gain a competitive advantage. IN AN EXCLUSIVE INTERVIEW WITH PHARMAVOICE, AMY ASHKENAZI-KIMMEL, SENIOR DIRECTOR OF STRATEGIC ALLIANCES AND BUSINESS DEVELOPMENT AT SOFTWATCH INC., AND KAREN KULLER, DIRECTOR OF MARKETING AT SOFTWATCH, DISCUSS THE NEED FORTHE INDUSTRY TO ADOPT [...]
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The PR Connection
THE PR CONNECTION BY ELISABETH PENA PUBLIC-RELATIONS strategies are essential to helping rebuild the industry’s tarnished image and repair an eroded sense of trust. MARITA GOMEZ … One of the most common misconceptions about PR is that it is just about press releases — PR is much more than that. PR works best when it’s [...]
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Elisabeth Pena

Managing the Sales Relationship
THE PHARMA CEUTICAL SALES REP IS UNDER PRESSURE . Increasing constraints on physicians’ time, greater competition in therapeutic areas, and growth in the size of sales-forces all combine to make the rep’s job harder. Industry data show salesforces at pharma companies have doubled in recent years from around 40,000 in 1996, to 92,000 in the [...]
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Kim Ribbink

Is Bigger Better?
IS BIGGER BETTER?  IT’S THE QUESTION THAT JUST DOESN’T GO AWAY. A larger organization may be in a better position to survive attrition for a longer period, but in an industry where innovation is expected to be the driver of success for the long term, BIGGER MAY NOT ALWAYS BE THE WAY TO GO. BY [...]
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Denise Myshko

Letter from the Editor
THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 3 . Number 4 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Alex Robinson Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Three, Number Four [...]
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Taren Grom, Editor

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