PharmaVOICE - 
March 2016
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In Every Issue
Letter from the Editor
Digitizing the Industry In this month’s Forum, we explore the [...]
By

Taren Grom, Editor

UpFront
Industry at Large Endo Launches Scholarship Program New initiative honoring [...]
By

PharmaVOICE Staff

Innovator’s Corner
A New Targeted Cancer Treatment Dr. Joshua Allen, VP for [...]
By

Dr Joshua Allen, VP for Research and Development, Oncoceutics

mHealth
Pressure Sensitive Gloves Designed To Detect Tumors Trending now: From [...]
By

PharmaVOICE Staff

What’s New
BIO Undergoes a Facelift Trending now:  Innovation is at heart [...]
By

PharmaVOICE Staff

Tools of the Trade
Exco InTouch Launches Mobile Technology Suite for Clinical Trials  Trending [...]
By

PharmaVOICE Staff

Pharma Trax
Protocol Amendments Come at a High Cost  Trending now: New [...]
By

PharmaVOICE Staff

The Calendar
Coming Attractions The 5th Annual Outsourcing in Clinical Trials Southeast [...]
By

PharmaVOICE Staff

Talent Pool
Biopharma pool Mark Alles Dr. Jacqualyn Fouse Bob Hugin Scott [...]
By

PharmaVOICE Staff

Last Word
Addressing the Gender Gap Laurie Cooke, CEO of the Healthcare [...]
By

Laurie Cooke, Ceo, Healthcare Businesswomen's Association

On The Cover

Digital-Enabled Business Models
The industry is in the beginning stages of a great transformation created by digital influences within healthcare. Although many companies are only starting to consider the implications of the digital environment on their business models, several reports state that by 2020, digital will be embedded in most business organizations in the life sciences. According to [...]
By

Robin Robinson

Features

Creating Great Creative
The Creative Key Elements One marketing expert has stated that in addition to hard work, there are usually four key elements in a great ad: a disruptive and relevant visual, strong brand identification, a brilliant headline, and “something else.” Industry creative experts discuss what they believe are the key elements in a great ad and [...]
By

Taren Grom, Editor

Preparing for an Outcomes-based Sales Model
According to a recent report by Accenture, three factors — reimbursement models, changing buyer profiles, and digital capabilities — are changing the pharmaceutical and healthcare industries and directly impacting the traditional pharmaceutical sales rep model. However, these factors also represent opportunities for the industry to reinvent the sales team from being product sellers to “outcomes [...]
By

Robin Robinson

Gaining Value from the EHR Analytics
In January of this year, the Centers for Medicare & Medicaid Services (CMS) announced its plan to transition from the staged meaningful use program to a new program that would put patients and their outcomes at the center of how it pays for care and supports physicians. The intent is to continue to measure physicians [...]
By

Robin Robinson

The Microbiome: A New Research Tool
Our bodies are home to trillions of microbes, including bacteria, fungi, and viruses. These microbes are essential; they help digest food, produce certain vitamins, and regulate the immune system. Until recently, little was known about these microbes, but advances in DNA sequencing are making it possible to analyze the human microbiome. And it appears that [...]
By

Denise Myshko

Caring for Those with Brain Disorders
Many of us will be caregivers at some point in our lives. Age, debilitating disease, and chronic health conditions mean many of us will take on the role of caring for relatives. An estimated 43.5 million adults in the United States have provided unpaid care to an adult or a child in the prior 12 [...]
By

Denise Myshko

Despite Turbulence, Russia’s Pharma Market Holds Promise
The world’s largest nation, Russia remains an attractive market for most industries. Nevertheless, the country has struggled through a rough economic period, rocked by a drop in the value of the currency and turbulence in the oil market. Geopolitical pressures have raised challenges, including sanctions imposed on the country. In the pharmaceutical industry, despite the [...]
By

Kim Ribbink

SHOWCASE FEATURE: Market Research
MarketResearch.com asked a variety of executives and thought leaders to share their predictions on the trends market researchers should expect in 2016 (see box: 15 Predicted Market Research Trends for 2016). These respondents cited a range of influential factors, including the role of mobile devices, big data, and social analytics in understanding consumer behavior. New [...]
By

Taren Grom, Editor

For Optimized Brand Strategies, Look to Market Research
Mark Twain is one of our favorite authors — and not just because of classics like The Adventures of Tom Sawyer and its sequel The Adventures of Huckleberry Finn, but also for an array of funny quotes, such as “Get your facts first, and then you can distort them as much as you please.” That [...]
By

Lori Gittleman, Senior VP, Market Research and Strategy, and Ashli Sherman, VP, Client Services, Ogilvy CommonHealth Market Access, part of Ogilvy CommonHealth Worldwide

SHOWCASE FEATURE: Talent Optimization
According to PwC’s 2015 US CEO survey, CEOs say they want a workforce that reflects an increasingly diverse customer base that’s more global and tech-savvy. They are also creating new models to pave a new path forward. They are using data-supported talent strategies; fostering innovation-friendly cultures; thinking of diversity differently; and pairing up producers, the [...]
By

Taren Grom, Editor

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