PharmaVOICE - 
Nov./Dec. 2015
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In Every Issue
Letter from the Editor
As we look forward to 2016, there are any number [...]
By

Taren Grom, Editor

UpFront
Industry at Large Novartis Launches Novartis Access in Lower-Income Countries [...]
By

PharmaVOICE Staff

The Network
Texting Increases CHD Patient Adherence  Trending Now: Mobilization of healthcare [...]
By

PharmaVOICE Staff

What’s New
Publicis Health Media Launches New Business Intelligence Practice  Trending Now:  [...]
By

PharmaVOICE Staff

Pharma Trax
CROs’ Use of eTMF Apps Increases: Veeva Survey  Trending Now:  [...]
By

PharmaVOICE Staff

Tools of the Trade
TGaS Insights Launches Report Service for Pharmaceutical Commercial Leaders  Trending [...]
By

PharmaVOICE Staff

The Calendar
Coming Attractions TedMed 2015, which is taking place at La [...]
By

PharmaVOICE Staff

Talent Pool
Pharma pool Dr. James Bradner Novartis Institutes for BioMedical Research [...]
By

PharmaVOICE Staff

On The Cover

2016 The Year Ahead
For this special issue — the Year in Preview: 2016 — we identified 10 major trends that are expected to continue to disrupt the industry in new and different ways. There were a multitude of industry drivers from a multitude of industry sources to consider. We identified these 10 trends — that span from the [...]
By

Taren Grom, Denise Myshko, Robin Robinson

Features

The Brain in the Decade Ahead
In 2013, President Obama launched the Brain Research through Advancing Innovative Neurotechnologies, or BRAIN Initiative, as a large-scale effort to equip researchers with fundamental insights necessary for treating a wide variety of brain disorders such as Alzheimer’s, schizophrenia, autism, epilepsy, and traumatic brain injury. These new tools and this deeper understanding will ultimately catalyze new [...]
By

Taren Grom, Editor

21st Century Cures Act
The 21st Century Cure Act, if passed, promises to promote the development and hasten the approval of new drugs and devices, especially treatments for cancer and rare diseases. It puts the view of the patient in the center of drug discovery, development, and delivery, balanced by insights derived from data analytics, clinical science, and a [...]
By

Robin Robinson

Precision Medicine: Patient-Centric R&D
President Obama unveiled early in 2015 the Precision Medicine Initiative, an effort to revolutionize medicine and generate the scientific evidence needed to move the concept of precision medicine into everyday clinical practice. With a 5 million investment in the President’s 2016 budget, the Precision Medicine Initiative aims to develop a new model of patient-powered research [...]
By

Denise Myshko

Patient Empowerment: Patient/Caregiver Empowerment
Patient empowerment is creating a shift in not only marketing but also clinical strategies for the industry. As patients take more control of their healthcare decisions and needs, they are inadvertently forcing the healthcare environment around them to change. As physicians evolve their approach to focus more on meeting the demands of information from digital [...]
By

Robin Robinson

Analytics-Driven Marketing
In 2016 and beyond, analytics-driven strategies will shape the industry’s marketing and sales in a more efficient and cost-effective way. The accessibility of consumer data, combined with tools that can quickly mine that data, will pave the way for more targeted and effective tactics. From physician profiling to programmatic buying, big data is the future [...]
By

Robin Robinson

Mobile Optimization
The number of global smartphone users will surpass 2 billion in 2016, and that number is projected to grow to 2.56 billion by 2018. Many of those users are millennials, a population that is absolutely never ever without its phone.  These more than 2 billion always-on users are potential healthcare information seekers and patients, and [...]
By

Robin Robinson

Smart Medtech: The Smart Healthcare Environment
Progress in technology, coupled with medical and scientific advances, is expected to significantly change the healthcare environment. Technology companies, healthcare companies, medical device companies, and others are capitalizing on emerging technologies to provide novel healthcare solutions using mHealth, sensors, data analytics, bioinformatics, and advanced software. The result will be a medical environment that takes advantage [...]
By

Denise Myshko

Reputation: Solving the Reputation Challenge
There is no denying that the pharmaceutical industry has a problem. The industry continues to field questions about its pricing, off-label prescribing, and salesforce practices. These forces culminated this fall when Turing CEO Martin Shkreli — dubbed the most hated man in America at the time — raised the price of his company’s antiparasitic therapy [...]
By

Denise Myshko

New Entrants: The Healthcare Disrupters
The traditional boundaries between industries and areas of specialization continue to blur. Some of this is being driven by the rise of the Internet of Things and the Internet of Medical Things, as dozens of companies such as Apple, DuPont, General Electric, Google, IBM, and Samsung are shaking up the life-sciences industry. The healthcare industry [...]
By

Denise Myshko

New Health Economy: The New Health Economy
A couple of years ago, analysts at PwC noted that the healthcare industry has been slow to deliver customer-centered value. But the ground is shifting rapidly. The New Health Economy represents the most significant re-engineering of the U.S. health system since employers began covering workers in the 1930s. The frustrations and costly contradictions of today’s [...]
By

Taren Grom, Editor

SHOWCASE FEATURE: eSolutions: E-verything for E-veryone E-verywhere
As eSolutions, which encompass everything from mHealth to technologies that are making houses smarter, continue to improve the quality of life for patients and caregivers, they also making physicians’ lives better and more complicated at the same time. They are also driving huge data sets that need to be analyzed and acted upon to improve [...]
By

Taren Grom, Editor

Leveraging Data in Life Sciences
When it comes to the emerging trends in human capital management within the life-sciences sector, senior business leaders are anxious over the competitive landscape and the shrinking supply of skilled talent to help drive their R&D pipelines. What is less understood is that a strong workforce plan that includes external talent (temporary workers, independent contractors/freelancers, [...]
By

Kevin D. Duffy, Global VP, Life Sciebces Vertical, Kelly Outsourcing and Consulting Group

The New World Order of Healthcare Communications
When it comes to healthcare communications, there is, literally, a “New World Order.” Healthcare providers and consumers are accessing information via smartphones, tablets, laptops and even TVs.  Calling or visiting an information source, such as a doctor’s office or local Medicare office, are the last options for obtaining needed information. Instant access is the new [...]
By

Nora Tsivgas, Senior VP, Director of Client Services, Ogilvy CommonHealth Payer Marketing, part of Ogilvy CommonHealth Worldwide

Using Data For A Healthy Relationship
Patient-Centric Marketing Being a marketer in the pharma industry for over a decade and working with numerous other marketers and dozens of account teams, the one message consistently heard is that each believes their target audience is unique and needs to be “treated” differently. And you know what? They’re right. Not only are these marketers [...]
By

Peter Von Bartheld, Associate Director, Engagement Strategy, Ogilvy CommonHealth, part of Ogilvy CommonHealth Worldwide

Proliferating Points of Care: Following the Patient’s Path
We are accustomed to defining the Point of Care (POC) segment of healthcare as physician offices, hospitals, and pharmacies. Also, retail clinics are growing at 25% to 30% annually, adding to the locations where healthcare is available. But, as with everything digitally connected these days, the definition is increasingly out-of-date. As mHealth platforms continue to [...]
By

Mark Heinold, CEO, PDR LLC

Multichannel Moves to Loosen the Knots that Bind
Since the 1990s, family doctors and specialists have evolved into “primary care or specialty providers,” with practices now viewed as bottom-line businesses. Individual practitioners have become an anomaly as more physicians sell their practices to healthcare institutions or merge together to form larger groups. In fact, The Physician Foundation reports that only 17% of physicians [...]
By

Drew Romes, Director of Integrated Multichannel Engagement, Quintiles

Integrated Study-specific eClinical Solutions: The Most Efficient Path Forward and Highest Quality Results
While other industries decrease their operational timelines and increase efficiencies by implementing the newest technologies, the pharmaceutical industry is at a stand-still, plagued by unnecessary redundancies and administrative burdens imposed by inflexible, enterprise eClinical solutions. Promising consistency and integration, too often these solutions require extensive customization and necessitate layer upon layer of internal deliberation and [...]
By

Suzanne Caruso, VP Clinical Solutions, WIIRB-Copernicus Group

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