PharmaVOICE - 
Nov./Dec. 2014
Purchase Issue

In Every Issue
Letter from the Editor
2015 and beyond… This is the time of year when [...]
By

Taren Grom, Editor

UpFront
INDUSTRY at Large Bayer Helps Students Pursue Science Bayer Corp. [...]
By

Denise Myshko

What’s New
Ogilvy CommonHealth Worldwide Acquires Element Marketing Group TrendIng Now: Ogilvy [...]
By

Ann Grey

Tools of the Trade
StayinFront Partners With MedPro Systems Trending Now: Life-sciences CRM software [...]
By

Denise Myshko

Social Buzz
PhRMA Launches Cancer Campaign; Responds to 60 Minutes Segment Trending [...]
By

Taren Grom, Editor

Pharma Trax
Physicians Open to Digital Communications Trending now: As sales reps [...]
By

Denise Myshko

Talent Pool
Biotech Pool Dr. Annalisa Jenkins Dimension Therapeutics Names CEO Dimension [...]
By

Ann Grey

On the Calendar
The Calendar Industry Events and Conferences, including SPECIAL DISCOUNTS Coming [...]
By

Heather Hummel

On The Cover

Year in Preview: On the Horizon: Looking Ahead…
Experts from across all sectors of the industry provide their input on the trends in 2015 that will have the biggest impact on the industry, and how they will shape the future of healthcare. For this year’s special Year in Preview issue we took a slightly different tact than in years past. We are still [...]
By

Taren Grom, Editor

Features

Disruptive Technology: The Keys to Pharmaceutical Innovation
New technologies will drive innovation in the pharmaceutical industry in the years to come. The ability to innovate, industry leaders agree, will be a critical factor in a pharmaceutical company’s success in the future. Companies will have to embrace scientific advances and technologies to move new and innovative therapies forward. Pharma leaders believe their companies [...]
By

Denise Myshko

Personalized Medicine: Personalized Medicine Gains Momentum
Personalized and precision medicines have the potential to change the way we think about, identify, and manage healthcare. In the years since the completion of the Human Genome Project, advances in genome technology have led to an exponential decrease in sequencing costs. This has led to more than 100 drugs with labels that include pharmacogenomics [...]
By

Denise Myshko

Payers: Addressing the Needs of Payers
Helping payers contain costs and improve outcomes becomes paramount for pharma in the healthcare reform future. According to an EY report, the majority of payers in the United States and Europe believe that drug adherence solutions and data that pharma companies possess are vital to lowering healthcare costs and improving outcomes. However, the pharma industry [...]
By

Robin Robinson

Patient-Centricity: The Power of the Patient
As patients move from recipients to participants, the industry needs to align strategies to pull them into the focus of future business models. A recent PwC report describes a new health economy on the horizon, one in which technological advances, empowered consumers, disruptive new entrants, and rising demand by an aging population are ushering in [...]
By

Robin Robinson

Specialty Pharma: Specialty Pharma on the Rise
v According to Express Scripts, more than one-third of all specialty drugs currently in development — and there are nearly 900 of them — target cancer and related conditions, which is by far the most concentrated area of research. But specialty drugs manage many other complex, chronic conditions, including HIV, multiple sclerosis, hepatitis C, and [...]
By

Taren Grom

Business Models: Business Model Challenges
Life-sciences companies will need to employ new business models to understand the data now available from multiple sources. In the pharmaceutical industry, data are generated from several sources, including the R&D process itself, retailers, patients, and caregivers. Effectively using these data will help pharmaceutical companies better identify new potential drug candidates and develop them into [...]
By

Denise Myshko

Digital Disruption: Digital Disruption 101: It’s Here
Technologies and social media are greatly transforming life-sciences across all sectors. Digital disruption is occurring all around the world, and the life-sciences industry is no exception. As technologies, telemedicine, and mHealth services gain traction, providers, health plans, and pharma companies are evolving their models to put a higher focus on services rather than just promoting [...]
By

Robin Robinson

Connected Health: Connecting the Dots to Connected Health
As the mHealth market grows, the industry prepares to optimize digital opportunities. Measuring easily quantifiable data is one of the keys to better health. Therefore, the future belongs to digestible, embedded, and wearable sensors that work like a thin e-skin. These sensors will measure all important health parameters and vital signs —for example, temperature, blood [...]
By

Robin Robinson

R&D Crowdsourcing: Crowdsourcing in Pharma
Companies are looking at nontraditional ways of collaborating to access new insights that could lead to innovative therapies. There is a growing movement within the industry toward open access and crowdsourcing scientific information to accelerate research and development. This open environment requires a new way of thinking about research and breaking down competitive barriers for the [...]
By

Denise Myshko

Augmented Reality: An Overlap Between the Virtual and the Real World
Augmented reality can take technology to a new level to improve patient outcomes and the healthcare journey. Augmented reality, the technology originally popularized as part of simulators and virtual reality games more than a decade ago, is gaining traction today in the pharma space. AR is related to a general concept called mediated reality, in [...]
By

Taren Grom

SHOWCASE FEATURE: E-Solutions: Power Surge
E-Solutions ranging from mobile advances to EMR technologies are expected to reframe the patient model. Notably, the most encouraging news on mobile and quantified health is the recent announcement and launch of the HealthKit platform and the mobile app Health by Apple. HealthKit allows devices and apps to supply health data to a central store, [...]
By

Taren Grom

The Power of the Patient: The Era of Healthcare Consumerism
The step-change towards healthcare consumerism means that healthcare providers are increasingly targeting their products towards patients to help them become more engaged in their own healthcare decision-making along their journey as a patient, focusing on quality and convenience. With this in mind, healthcare stakeholders must adjust to new ways of patient engagement to accommodate their [...]
By

Tim Davis, CEO and Founder, Exco InTouch

Powering Up eSolutions to Improve Healthcare
Use of data-powered eSolutions will rapidly ­increase as HCPs become more aware of their benefits and more strongly motivated to test the waters and experience these tools firsthand. Healthcare is continuing its major shift toward “accountable care” — a move based on anticipated resulting improvements in access, coordination, quality, and cost-effectiveness. Healthcare quality improvement initiatives [...]
By

Rick Vaughan, Director, Instinctive Data, powered by MDOL

Healthcare Storytelling Delivery: In the Digital Age
If you represent a brand, you must tell a story about the features and benefits of your project, so that your target user can make sense of it. Yesterday, a woman named Sharon dragged herself out of bed and shuffled to the shower. She turned on the water and massaged shampoo into her hair. And [...]
By

Buddy Scalera, Senior VP, Multichannel Content Strategy, Ogilvy CommonHealth, part of Ogilvy CommonHealth Worldwide

The Future of Healthcare is Wearable
EHR is connecting our healthcare, the Internet of things is connecting our world, and now wearables are connecting everything else. With health data becoming increasingly more standardized and accessible, there is a future where healthcare is personalized not just to our health, but also to our lives. It’s Monday morning and you overslept again. You [...]
By

Matt Balogh, Senior VP, Chief Technology Officer, Ogilvy CommonHealth part of Ogilvy CommonHealth Worldwide

E-Solutions as Part of a Multi-channel Strategy: An Integrated Approach to Reach the Physician
Integrated channel management offers an approach to combine e-solutions and traditional channels into a customized and cost-effective communications and optimization mix. With ever-increasing competition for healthcare providers’ time, attention, and the escalating challenge of access, the traditional sales force model is challenged to match its historical returns. Understanding how physicians prefer to receive branded communications [...]
By

Peter Dussias, Executive Director, Integrated Channel Management Services, Commercial Solutions, Quintiles

Digital Solutions: A New Interface
We need to turn the discussion away from digital solutions, data strategy, or traditional channels and realize that it is all channels of interaction. The relationship between digital and traditional are not independent with one succeeding over another, but interdependent with both supporting the overall business together. Digital Solutions Are Changing How Companies Interface With [...]
By

Jeremy Shubert, Chief Information Officer, Triplefin

FEEDBACK