PharmaVOICE - 
October 2014
Purchase Issue

In Every Issue
Last Word
The HBA Turns 35 Laurie Cooke, CEO of the Healthcare [...]
By

Laurie Cooke, CEO, HBA

On the Calendar
The Calendar Industry Events and Conferences, including special discounts Coming [...]
By

Heather Hummel

PharmaTrax
Sales, Marketing, and R&D?Trends affecting the healthcare industry U.S. Pharmaceuticals [...]
By

Denise Myshko

Tools of the Trade
New Electronic and Web-Based Applications, Sites, and Technologies IMS Health [...]
By

Denise Myshko

What’s New
Coalition Aims to Help Prevent Abuse and Diversion of ADHD [...]
By

Ann Grey

Social Buzz
Engagement Solutions Allow for Better Interactions Trending now: Mobile apps [...]
By

Taren Grom, Editor

Innovator’s Corner
A New Frontier in Eye Care Jeff George, Global Head [...]
By

Jeff George, Global Head of Alcon

UpFront
Imdustry at Large Genzyme Announces Launch of Expression of Hope [...]
By

Denise Myshko

Letter from the Editor
Collaborating for Success Going it alone when it comes to [...]
By

Taren Grom, Editor

On The Cover

A New Era of Collaboration: Knowledge Sharing
To innovate in an efficient, cost-effective, and timely manner in today’s drug development environment, companies won’t be able to go it alone; they will need to share data and collaborate in new ways. There was a time when a drugmaker would own and guard every aspect of its research and development in house. That time [...]
By

Robin Robinson

Features

Electronic Health Record: A Focus On Patient Benefits
When we think of the positive impact of electronic health record (EHR) adoption, we often focus on the increased efficiency of the medical practice or additional convenience for healthcare providers (HCPs). We do not often associate those benefits with our most important target: the patient. Current estimates state that nearly 80% of HCPs have adopted [...]
By

Eugene Lee, Senior VP of Digital Products, PDR Network

Embracing Co-Creation to Better Connect
Many patient and caregiver campaigns fail to resonate with their intended audiences. Innovative collaboration methods and co-creation with patients and caregivers can add authenticity to communications and elevate brands. Do you remember the telephone game when you were a kid? One person starts the game by whispering a short message into the ear of the [...]
By

Dan Bobear, Principle and Managing Director, The Patient Experience Project

Transdermal Delivery: Winning Patient Preference
The pharma landscape continues to be crowded and competitive, with more emphasis than ever before on delivering improved patient outcomes at a competitive price. In light of this, pharmaceutical companies must not only deliver products that effectively treat patients’ problems, but also prioritize patient preference and compliance. Matching the dosage form for a product also [...]
By

Ingrid Blair, Business Director, 3M Drug Delivery Systems

SHOWCASE FEATURE: Patient Solutions
As healthcare systems begin to pay for outcomes rather than ­products, patient-centric solutions and services will play a key role in the race to capture value. From wearables to improved drug delivery devices, from apps to EHR platforms, from patient trackers to packaging, the number of solutions, tools, and products available and being developed to [...]
By

Taren Grom, Editor

Vested Outsourcing Imperative
Managing the Talent Supply Chain Large life sciences companies today face many challenges in acquiring and managing talent to meet their business imperatives. The first decision to be made is always the same, whether the workforce contains full-time employees, contingent workers, independent contractors, or all three. Hiring managers need to decide whether to attract and [...]
By

Kevin D. Duffy, Global VP, Global Solutions Life Science, Kelly Services

SHOWCASE FEATURE: Supply Chain: Talent Management: A Different Supply Chain Issue
A sound workforce strategy furthers a company’s business agenda and generates results. When the topic of supply chain management is discussed, the conversation typically is about manufacturing and distribution issues. But today one of the most pressing challenges facing CEOs is the talent supply chain and making sure the right team members are aligned to [...]
By

Taren Grom, Editor

Colombia Emerges as an Attractive Pharma Market
With a growing interest in attracting R&D and continual economic growth, Colombia is seen as an attractive market for pharmaceutical companies. The Republic of Colombia is evolving from an emerging economy, having enjoyed an economic turnaround since 2000, when it was perceived by economists and political experts as a failed state. Fueled by improvements to [...]
By

Kim Ribbink

The Education of Principal Investigators
Efforts by pharma companies and other organizations aim to standardize GCP and training requirements for clinical research investigators and sites. Principal investigators and clinical sites are the backbone of clinical research. Sponsors and CROs depend on investigators and sites to conduct studies and provide high-quality data. Investigators need to be knowledgeable about regulations, good clinical [...]
By

Denise Myshko

New Models for Academic Partnerships
Academic medical centers have a renewed interest in partnering with pharmaceutical companies and are investing resources to ensure successful collaborations. Industry partnerships with universities are changing. These collaborations are no longer about single projects. They are broader in scope, with the goal of translating basic science into potential products or addressing target identification and evaluation. [...]
By

Denise Myshko

The Nanomedicine Revolution
Nanomedicines have the potential to improve effectiveness and reduce the side effects of therapeutics. Nanotechnology has the potential to revolutionize healthcare across disciplines and specialties. For medicines specifically, nanotechnology can improve drug targeting and effectiveness and reduce exposure and toxicity. Nanotechnology allows scientists to create, explore, and manipulate materials on a scale measured in nanometers [...]
By

Denise Myshko

In the Pharmacy
As pharmacists’ roles expand to near provider status, new opportunities for partnerships open up for pharma. Over the years, pharmacists’ duties have been expanding, but recent legislative acts and regulations are providing the stimulus for an even more robust role. Pharmacists are becoming full partners of healthcare teams as a result of the Affordable Care [...]
By

Robin Robinson

Talent Pool
Pharma Pool SCOTT HUNTER Shire Names Marketing Director of Ophthalmics Business Scott Hunter has been appointed as marketing director of the newly formed ophthalmics business at Shire. Mr. Hunter brings more than 12 years of eye care industry experience focused on therapies spanning ocular inflammation and pain, bacterial conjunctivitis, glaucoma, and uveitis. Before joining Shire, [...]
By

PharmaVOICE staff

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