PharmaVOICE - 
May 2014
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In Every Issue
Last Word
Antibiotic Resistance Facts The CDC’s Action Plan Last Word Tackling [...]
By

Tom Lowery, Ph.D., Chief Scientific Officer, of T2 Biosystems

Talent Pool
By Ann Grey Pharma Pool Dr. William Pao Roche Names [...]
By

Ann Grey

On the Calendar
The Calendar Industry Events and Conferences, including SPECIAL DISCOUNTS Coming [...]
By

Heather Hummel

PharmaTrax
New Technology is Driving Breakthroughs Trending now: Cloud-based applications, embedded [...]
By

Denise Myshko

Tools of the Trade
New electronic and web-based applications, sites, and technologies   Veeva [...]
By

Denise Myshko

What’s New
New Healthcare-related Products, Services, and Companies Parexel Launches Regulatory Outsourcing [...]
By

Ann Grey

Social Buzz
Pharma Helps Fund Revamped Patient Portal for Epilepsy Trendwatch: Patients [...]
By

Taren Grom, Editor

Innovator’s Corner
Allergy Immunotherapy Without the Shots Jens Bager of ALK talks [...]
By

Jens Bager of ALK

UpFront
Almac Wins Business Awards Almac has received two Belfast Telegraph [...]
By

Denise Myshko

Letter from the Editor
Letter from the Editor Electronic Health Records Open Up New [...]
By

Taren Grom, Editor

On The Cover

EHRs: Full of Promise But Can Pharma Play?
The opportunities within the electronic health record channel to reach physicians and patients come with many challenges for the industry. EHRs could be the promise land for the industry: a direct channel of engagement with physicians, an avenue for providing patient education, and a space to collect real-time prescribing and patient behaviors. But just how [...]
By

Robin Robinson

Features

Malaysia Focuses on Growth with Healthcare a Top Priority
Malaysia presents an attractive market to pharmaceutical companies thanks to growing government support, good infrastructure, and a trusted manufacturing environment. Malaysia is a federal constitutional monarchy with a population of about 29 million and an open and growing economy. According to the World Bank, Malaysia has successfully reduced poverty from more than 50% of households [...]
By

Kim Ribbink

C-Suite: Advertising Agencies
We asked C-suite executives throughout the healthcare advertising arena to provide their insights on what the biggest opportunities for innovation are, what are the biggest barriers, and identify a recent innovation that is improving the process.   Ken Begasse Founder, CEO Concentric Health Experience Opportunities: Designing with the end-user in mind has long been a [...]
By

Taren Grom, Editor

HBA’s 2014 Rising Stars
Joyce Acbay Senior Director, Regulatory Affairs Actelion Pharmaceuticals Joyce is passionate about mentoring women and helping others reach their professional goals. Lorrie Albinson Associate Director, Sales Training and Development Actavis Brand Sales Actavis Lorrie is a distinguished leader at Actavis who plays a critical role in product and career ­development for our sales representative and [...]
By

Taren Grom, Editor

The Power of the Hashtag
The Power of the Hashtag #Pharma uses #hashtags to organize the thousands of #healthcare Twitter conversations taking place #daily. If you are Jimmy Fallon, hashtags can be funny, irreverent, and inappropriate. The comedian’s popular skit with Justin Timberlake about using hashtags in real-life conversations, which aired on NBC’s Late Night Show in September 2013, has [...]
By

Robin Robinson

Data-Driven Patient Recruitment
New tools are being introduced to help pharmaceutical companies identify, screen, and retain patients in clinical trials. Patient recruitment delays and low-retention rates are key factors in increasing development costs. To optimize both recruitment and retention, there needs to be a plan based on evidence, data, and a set of tools that will work. Recruiting [...]
By

Denise Myshko

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