PharmaVOICE - 
April 2014
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In Every Issue
Last Word
Last Word Educating The Next Generation John Castellani, president and [...]
By

John Castellani, President and CEO, PhRMA

Talent Pool
pharma Pool Dr. John ORLOFF Merck Serono Names Head of [...]
By

Ann Grey

On the Calendar
The Calendar Industry Events and Conferences, including SPECIAL DISCOUNTS Coming [...]
By

Heather Hummel

PharmaTrax
Pharma Trax Sales, Marketing, and R&D Trends from Industry Analysts [...]
By

Denise Myshko

Tools of the Trade
Tools of the Trade New Electronic and Web-based Applications, Sites, [...]
By

Denise Myshko

What’s New
What’s New New Healthcare-related Products, Services, and Companies Featured Briefs: [...]
By

Ann Grey

Social Buzz
New Social Media News, Events, and Strategies Featured Briefs: Novo [...]
By

Taren Grom, Editor

Innovator’s Corner
Innovator’s Corner DNA Analysis at the Site of Care Max [...]
By

Max Perelman, C0-founder of Biomeme

UpFront
UpFront AbbVie Announces Art Gallery On Chronic Inflammatory Disease AbbVie [...]
By

Denise Myshko

Letter from the Editor
The Journey of an Entrepreneur: Risk and Reward Having embarked [...]
By

Taren Grom, Editor

On The Cover

The Entrepreneur’s Journey
The Entrepreneur’s Journey Self-starters outline what it takes to succeed as an entrepreneur in the life-sciences industry. Life-science entrepreneurs face seemingly insurmountable challenges every single day, yet studies show that they are some of the happiest and most optimistic people in the workforce. That’s because entrepreneurs have a tendency to view challenges as opportunities, not [...]
By

Robin Robinson

Features

Mobile and the Patient-Centered, Collaborative and Connected Future
Only when we accept that our best efforts so far have produced marginal results can we tap the willingness of a mobile culture that wants help. When we embrace the need to focus on “me, you, and each of us that is an N of one,” we will change things. By Sean Hartigan, Senior VP, [...]
By

Sean Hartigan, Senior VP, Multichannel/Digital Strategy, Ogilvy CommonHealth, part of Ogilvy CommonHealth Worldwide

SHOWCASE FEATURE: Mobile: Going Mobile
Going Mobile Mobile technology offers tremendous opportunities for the healthcare industry to address some of the most pressing global challenges: make healthcare more accessible, improve patient outcomes, and reduce costs. Expectations are high that mobile technology will help to increase access to care in emerging markets and transform the developed world’s costly healthcare behemoths into [...]
By

Taren Grom, Editor

Pharma Doors Begin to Open in Indonesia
Pharma Doors Begin to Open in Indonesia By Kim Ribbink Though many challenges continue for pharma companies bringing products to market in Indonesia, a growing middle class and improving healthcare access make it a desirable market. Indonesia is the world’s fourth largest country in terms of population, with 247 million people, and the largest economy [...]
By

Kim Ribbink

C-Suite: CROs
C-Suite: CROs By Taren Grom, Editor Contract Research Organizations We asked C-suite executives throughout the CRO arena to provide their insights on what the biggest opportunities and barriers for innovation are for improving the drug development process, as well as identify a recent innovation that is improving the process. Stuart Abelson President and CEO Ora [...]
By

Taren Grom, Editor

Creating Positive Communications with the FDA
Creating Positive Communications with the FDA By Denise Myshko A critical success factor in the regulatory review process is clear and frequent communications to ensure a smooth and efficient review of an application. Navigating the regulatory review process can be challenging. Industry experts say creating an efficient development process depends on engaging regulatory officials and [...]
By

Denise Myshko

Public-Private Partners For Innovation
Public-Private Partners For Innovation By Denise Myshko Partnerships with academics and the public sector have always played a significant role in research. In fact, successful private-public partnerships have led to private sector growth and innovation, job creation, and a strengthened national economy, according to a recent report… Sidebars: Research highlights of AMP Public-Private Partnerships FNIH [...]
By

Denise Myshko

The Patient Experience: Keeping It Real
The Patient Experience: Keeping It Real By Robin Robinson Sidebars: The Pharmaceutical Industry Needs Emotional Insights Personal Connected Health Alliance ePUBLication Personal Connected Health: Becoming A Reality For The Life Sciences Provided by: PCHA http://bit.ly/PersonalConnectedHealth A deep understanding of the patient is crucial in today’s marketplace. The secret to providing a positive patient experience is [...]
By

Robin Robinson

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