PharmaVOICE - 
Nov./Dec. 2013
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In Every Issue
Talent Pool
Jesper Høiland has been named as president of Novo Nordisk [...]
By

Ann Grey

On the Calendar
The Calendar MHealthSummit — where technology, business, research, and policy [...]
By

Heather Hummel

PharmaTrax
Trending Now: Shortcomings in e-prescribing systems hinder brand prescribing, challenging [...]
By

Denise Myshko

Tools of the Trade
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: [...]
By

Denise Myshko

What’s New
TrendIng Now: Strategic initiative helps clients with changes to U.S. [...]
By

Ann Grey

UpFront
INDUSTRY at Large Lilly’s Global Day of Service Supports Indy [...]
By

Denise Myshko

Letter from the Editor
2014 — Year in Preview From the ACA to social [...]
By

Taren Grom, Editor

On The Cover

Year in Preview: Corporate Trends: Getting Down to Business
“The most critical business ­objective is to ensure our ­industry’s value and ­importance to biomedical innovation is ­embraced and guarded. ” Nick Colucci Publicis Healthcare Group “The industry needs to ­optimize clinical trial operations through technology. ” Eric Silberstein TrialNetworks “The life-sciences company that can transform itself from a great manufacturer of products to a [...]
By

Taren Grom, Editor

Features

eSolutions: A Custom Fit
eSolutions: A Custom Fit A collaborative approach to building a program mixed with superior customer support will yield more efficient data collection and ­management, and in return the sponsor will be more inclined to work with that vendor again. Patient reported outcomes, patient data capture, case report forms, document and content management — if there’s [...]
By

Doug Liberi, VP Operations, Y Prime

Save Time, Money and Eliminate Redundancy with InvestigatorSpace, Enterprise Investigator Portal
Save Time, Money and Eliminate Redundancy with InvestigatorSpace, Enterprise Investigator Portal For nearly a decade, Trifecta has been on the forefront of innovation in Investigator portals. The company perfected a host of solutions that make Investigator training and related site start-up processes not only quicker, but easier and less expensive. “Years ago, our time was [...]
By

Dave Young, CEO, Trifecta Clinical

Measure Once, Cut Many Times
Measure Once, Cut Many Times On carpentry there’s a saying: “measure twice, cut once.” It’s a cautionary tale of making sure you do it right the first time. In digital healthcare marketing, we’re not carpenters; we can keep cutting. In his February 2012 letter to potential investors Mark Zuckerberg introduced the world to Facebook’s “Hacker [...]
By

Matt Balogh, Senior VP, Director of Technology, Ogivly CommonHealth, part of Ogvily Commonhealth Worldwide

Marketing Is a Science
Marketing Is a Science We can apply scientific rigor to the campaigns we create trying to ­understand cause and ­effect. It’s not always going to be easy, but ­neither was decoding the universe. If you remember anything from your high school science teacher, it is Albert Einstein’s famous equation E=mc². This represents a simple but [...]
By

Boris Kushkuley, Ph.D., Chief Digital Officer, Ogivly CommonHealth, part of Ogivly CommonHealth Worldwide

QA: Mind the Gap
QA — Mind the Gap Creating a “Shift Left” and “Reach Right” Mentality to Bridge the Gap in Understanding Quality Assurance. Ultimately, QA is about causing something not to happen. And it’s not just department-, person-, or a process-specific — it’s a mindset that has to permeate throughout organizations. It’s officially time to “mind the [...]
By

Elizabeth Estes, Executive VP, Chief Strategy Officer, GA Communication Group

Misaligned Incentives and Broken Infrastructure Within Pharmaceutical Marketing
Misaligned Incentives and Broken Infrastructure Within Pharmaceutical Marketing Those who “remain” on the brand management team are being asked to deliver more aggressive share growth with fewer resources. This is a healthy progression that will weed out inefficiencies and strengthen partners who deliver value to clients. Traditional Roles In a traditional brand planning scenario, there [...]
By

R.J. Lewis, President and CEO, eHealthcare Solutions

Moving Clinical Trials to the Cloud: A New Paradigm to Transform Clinical Trials
Moving Clinical Trials to the Cloud A New Paradigm to Transform Clinical Trials Clinical trial sponsors are facing intense pressures to change the way clinical research is conducted in order to decrease costs and speed up the R&D process. This will bring new treatments to market sooner and address unmet patient needs more quickly. A [...]
By

Raj Indupuri, Executive VP, Principle Partner, eClinical Solutions

How to Solve Your Patient Retention and Compliance Problems with Patient Reminders
How to Solve Your Patient Retention and Compliance Problems with Patient Reminders Patient compliance and retention are critical to the success of your clinical trial. Anyone who has helped recover a noncompliant study or reduce the volume of early patient withdrawal knows the recovery process is stressful and costly for sponsors and investigative sites. Senior [...]
By

Mark Taggart, Head of Patient Reminders, Cenduit

SHOWCASE FEATURE: e-Solutions: The E-Arena
The E-Arena From the clinic to the medicine cabinet, e-solutions are transforming the way in which medicines are developed, monitored, and taken. Soaring healthcare costs across the globe, accompanied by growing demands from aging populations and emerging economies, are fueling technological and business innovations to address an emerging need in an industry worth trillions of [...]
By

Taren Grom, Editor

Commercialization Payers: The Power of Payer Partnerships Lies in Data Sharing
Year in Preview: Commercialization — Payers The Power of Payer Partnerships Lies in Data Sharing As payers grow more influential in treatment decision making, sharing outcomes data becomes key for pharma. Shared use of data between payers and pharma has been occurring for some time, but today — and definitely in the future — data [...]
By

Taren Grom, Editor

Commercialization Physicians: Improving Access to Physicians in 2014
Year in Preview: Commercialization Physicians Improving Access to Physicians in 2014 It will take more than technology to create successful relationships with physicians. The role of today’s pharmaceutical salesforce is in constant evolution, as is the environment in which it functions. As leaner sales teams continue to struggle with new market forces, our experts offer [...]
By

Taren Grom, Editor

Commercialization Patients: Patient-Centricity: Ready or Not, Here it Comes
Patient-Centricity: Ready or Not, Here It Comes Year in Preview: Commercialization — Patients There are differing opinions on just how much the industry has made the shift to including the patient and the patient experience in all aspects of its business. Some pharma companies can cite their own activities as examples that this paradigm shift [...]
By

Taren Grom, Editor

Commercialization Trends: Commercialization Strategies for Tomorrow
Year in Preview: Commercialization Trends Commercialization Strategies for Tomorrow Trending toward patient focus and collaboration with all stakeholders. Healthcare Consumers Seek Tools and ­Services Online According to the Cybercitizen Health U.S. 2013 study from Manhattan Research: » 45% of online U.S. adults with a chronic condition say the Internet is essential to managing their ­disease [...]
By

Taren Grom, Editor

R&D Outsourcing: Outsourcing Relationships Mature
Year in Preview: R&d Outsourcing Outsourcing Relationships Mature The sponsor-CRO partnership continues to evolve toward an integrated ???? approach to clinical development that decreases fixed costs and provides sponsors with access to capabilities not found internally. R&D outsourcing will continue to increase in the coming years. CRO relationships are maturing, industry experts say. Many partnerships [...]
By

Denise Myshko

R&D Big Data: Big Data to Transform R&D
Big Data Transform R&D The use of big data is expected to be a disruptive innovation for research and development. The use of big data is expected to transform healthcare in general and the pharmaceutical in particular. The McKinsey Global Institute estimates that applying big-data strategies to better inform decision making could generate up to [...]
By

Taren Grom, Editor

R&D Collaboration: Thriving in an Era of R&D Collaboration
Greater cooperation with academic and government researchers, as well as with other companies, is needed to create collaborations that push innovation forward.
By
R&D Trends: The Innovation Challenge
The Innovation Challenge Innovation continues to be a hot topic in pharma R&D. But developing truly innovative medicines will require companies to embrace nontraditional partnerships, have a focus on genomics to get a better understanding of disease, and adopt systems biology and big data approaches to create a more efficient environment. Fast Fact There will [...]
By

Taren Grom, Editor

Corporate Crystal Ball: Trends From the Top
Trends From the Top From the ACA to a value-based system, executives representing all aspects of the life-sciences industry name the top trends they believe will impact near- and long-term success. Phil Birch Senior VP, Global Strategic Marketing Aptiv Solutions 1. Value-Based System. The evolving transformation of the U.S. healthcare market into a value-based system [...]
By

Taren Grom, Editor

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