PharmaVOICE - 
October 2013
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In Every Issue
Last Word
Disruptive Innovation: Growing Vaccines in Plants Sidebars: How Plant Technology [...]
By

Frederic Ors, VP of Business Development, Medicago

Talent Pool
BIOTECH POOL Kelly BLACKBURN aTyr Pharma Expands Leadership Team aTyr [...]
By

Ann Grey

On the Calendar
The Calendar The 2013 mHealth Summit, being held at the [...]
By

Heather Hummel

PharmaTrax
Trending Now: The U.S. healthcare system could avoid hundreds of [...]
By

Denise Myshko

Tools of the Trade
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: [...]
By

Denise Myshko

What’s New
New Healthcare-related Products, Services, and Companies Featured Briefs: WebMD Launches [...]
By

Ann Grey

Marketing Tips & Techniques
Marketing Tips & Techniques Payer Relationships and Marketing Humana and [...]
By

Robin Robinson

UpFront
INDUSTRY at Large Mylan Provides Free EpiPen Auto-Injectors to U.S. [...]
By

Denise Myshko

Letter from the Editor
Letter from the Editor Earn your leadership every day. — [...]
By

Taren Grom, Editor

On The Cover

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Features

The Physician Payments Sunshine Act: Leveraging Reporting to Build Engagement, Relationships, Trust, and Transparency
As we all know, the life sciences industry is under increased scrutiny for the money paid to physicians and other covered recipients for any marketing, consulting, speaking, and educational spend. The Physician Payments Sunshine Act, which is a part of the Patient Protection and Affordable Care Act, is designed to provide public transparency into such [...]
By

Mike Haley, Global Business Development Leader for Life Sciences, Genpact

Play Like a Team
Play Like a Team Why effective Talent Supply Chain Management is essential for the pharma company of the future Glenn Edward “Bo” Schembechler was the head football coach at the University of Michigan for 20 years, winning 13 Big Ten conference titles during his wildly successful career. Not surprisingly, he knew a thing or two [...]
By

Mark. A Lanfear, Global Practice Leader, Life Science, Kelly Services

Showcase Feature: Regulatory Affairs: Regulatory Science & Regulatory Affairs
Showcase Feature: Regulatory Affairs Regulatory Science & Regulatory Affairs Regulatory affairs groups play a pivotal and ever-expanding strategic role in the success of compounds, brands, and companies, according to a report from Cutting Edge Information (CE). Regulatory teams enable organizations to navigate an increasingly complex, global healthcare landscape amid the growing array of regulatory bodies, [...]
By

Taren Grom, Editor

C-Suite: Market Research
C-Suite: Market Research The role of researcher will become more critical than ever because the ability to develop actionable insights will require true expertise. Mike Kelly CEO Kantar Health Americas The evolving pharmaceutical marketing model has resulted in more marketing channels and an increasing number of healthcare decision makers. This creates a significant challenge in [...]
By

Taren Grom, Editor

Oh Canada, Land of Pharma Opportunity
Oh Canada, Land of Pharma Opportunity A research leader with a strong healthcare network, a stable democracy, a rich talent resource, Canada remains a powerful draw for the pharma industry. The second largest country in the world, based on land mass, Canada enjoys a strong economy and extensive democratic advantages, including among the highest measures [...]
By

Kim Ribbink

Postmarket Surveillance Comes to the Device Industry
Postmarket Surveillance Comes to the Device Industry Device manufacturers have to meet new regulations that require them to have a more integrated postmarketing process for their products. The global medical device market was valued at 1 billion in 2012, 3% higher than 2011. Source: Kalorama Information “The signals the FDA is trying to extract from [...]
By

Denise Myshko

Mentoring: Effective Programs Yield Successful Employees
Mentoring: Effective Programs Yield Successful Employees The industry digs into career development programs to improve employee engagement. Mention the word mentoring and you might get some eye rolls — the practice is not always viewed in a favorable light. All it takes is one bad mentoring experience to turn a person off the whole idea. [...]
By

Robin Robinson

HIV Prevention Makes Strides
HIV Prevention Makes Strides New research is leading to vaccines and other pre-exposure prophylaxis therapies against HIV/AIDS. A modern day plague unchecked. That’s how the Centers for Disease Control describes HIV/AIDS. HIV, along with malaria and tuberculosis, represents a huge area of unmet need. These diseases continue to be serious health issues for some parts [...]
By

Denise Myshko

Mobile Marketing: Transforming Physician Access
By using meaningful content and technology, pharmaceutical companies have the ability to reach physicians on three screens. “Mobile Marketing: Transforming Physician Access” If pharmaceutical brands are to remain relevant, establishing a presence on mobile devices is crucial. Both physicians and patients are prolific mobile adopters. In 2012, 50% of the United States population owned a [...]
By

Robin Robinson

Leadership For a New Era
Leadership For a New Era C-suite executives throughout the life-sciences industry, including pharmaceutical, biopharmaceutical, biotechnology, medical device, and professional services companies continue to face considerable challenges in sustaining corporate growth while also addressing increasing barriers from regulatory authorities as well as healthcare payers that continue to demand lower cost, yet highly innovative products. Experts say [...]
By

Taren Grom, Editor

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