PharmaVOICE - 
May 2013
Purchase Issue

In Every Issue
Last Word
The Growing Problem of Drug Shortages John Petricciani, President of [...]
By

John Petricciani, President of the International Alliance for Biological Standardization

Talent Pool
Pharma Pool Debra BARRETT Teva Appoints New Senior VP Teva [...]
By

Ann Grey

On the Calendar
May 16-17 Thought Leader Engagement, the Role of Medical Affairs [...]
By

Heather Hummel

PharmaTrax
Pharma Trax Sales, marketing, And R&D?Trends affecting the healthcare industry [...]
By

Denise Myshko

Tools of the Trade
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: [...]
By

Denise Myshko

What’s New
What’s New New healthcare-related products, services, and companies BBK Expands [...]
By

Ann Grey

Marketing Tips & Techniques
Marketing Tips & Techniques By Robin Robinson Marketing Tips & [...]
By

Robin Robinson

UpFront
UpFront Podcasts Value of a Credential in the Medical ­Publications [...]
By

Denise Myshko

Letter from the Editor
Inspired Leadership Pharmavoice is once again proud to support the [...]
By

Taren Grom, Editor

On The Cover

Radical Collaboration: Pharma’s New Players
Radical Collaboration: Pharma’s New Players Pharma companies are taking advantage of the benefits of playing well with others. The once guarded and uber competitive pharmaceutical industry is now collaborating and sharing information with partners — both inside and outside of the industry — to speed the development of drugs and address unmet needs in disease [...]
By

Robin Robinson

Features

Training and Technology: Leveraging the Power of Digital
Training and Technology: Leveraging the Power of Digital The innovative use of technology is making profound changes in every aspect of the pharmaceutical industry. For commercial training organizations in particular, technology can transform the way we work, measurably improving performance and delivering more information while reducing costs and minimizing time out of territory. Technology advances [...]
By

Robert Waite, M.ED, Training & Development Practice, TgaS Advisors

The Immersive Learning Trifecta: Finding Synergy Among the Right Content, Instructional Strategy, and Delivery Modality
You may remember a class in high school or college where you were simply expected to learn facts and regurgitate them during test day. How much of that content did you remember the week after the test? Unfortunately, you probably also know of a training event in your professional life where the process was basically [...]
By

Garry O'Grady, Senior VP and General Manager, Pharmaceutical Institute and Nathan Pienkowski, PH.D., Director, Instructional Design, Pharmaceutical Institute

To E or Not to E…Should Your Company E-Detail?
Many pharma and healthcare companies are implementing e-detailing initiatives, but only after spending much money and time do they realize that sometimes their efforts fall short. Now that e-detailing has been in use for some time, Ogilvy Healthworld Marketing Analytics & Consulting conducted a review to see where the key challenges to implementation arise and [...]
By

Leslie Prives, Consultant, Ogilvy Healthworld Marketing Analytics & Consulting, part of Ogilvy CommonHealth Worldwide and Dale Tzeng, Associate Director, Ogilvy Healthworld Marketing Analytics & Consulting, part of Ogilvy CommonHealth World

Your Teachable Moment is Now
One of your sales organization’s biggest challenges is to develop and nurture an ongoing learning environment for field reps. Your goal is to make every rep as good as your best rep by providing tools and training that raise the playing field to its highest level. The secret lies in continuous, contextual, and engaging learning [...]
By

Jay Goldman, Senior VP Innovation, Klick Health

SHOWCASE FEATURE: Training: A New Way Forward
Jay Goldman Senior VP Innovation Klick Health Training in the Moment Reps need to be provided with ongoing, in-the-moment training, served up in small bite-sized snippets. These are then put into practice immediately, shortening the time gap ­between learning and execution and reinforcing lessons and resulting retention. Mobile Technology Sales reps need to be equipped [...]
By

Taren Grom, Editor

C-Suite: Advertising Agencies
Advertising Agencies Opportunities exist for agencies in the new digital world. There is no doubt that digital is no longer an emerging technology; it is now mainstream — consumers, patients, and physicians are more dependent upon their smartphones than ever before. According to a recent study by ABI research, by the end of 2013, the [...]
By

Taren Grom, Editor

Salesforce Technologies
Salesforce Technologies The key to closing the divide between what has always been a personal exchange between sales representatives and physicians, ironically, might just lie in digitally based communications. By Taren Grom, Editor There is ever-increasing pressure to maximize the return on salesforce effectiveness throughout the global pharmaceutical industry. Year after year, salesforces represent the [...]
By

Taren Grom, Editor

HBA’s 2013 Rising Stars
Lisa Arbogast VP, Life Sciences YourEncore Inc. Lisa brings personal passion to advancing women’s careers and helping all members of her team reach their professional goals.In ­addition, her leadership benefits community causes and our company. Jacqueline Beagan Head, Global Clinical Trial Management EMD Serono Inc. Jacqueline has consistently demonstrated her ability to work cross-functionally to [...]
By

Taren Grom, Editor

South Africa: Wealth Disparity versus Pharma Opportunity
According to Zane Wilson, founder of the South African Depression and Anxiety Group, with the recent global recession, poor households have sunk deeper into poverty and many more South Africans are finding themselves steeped in financial woes. One in five South Africans may suffer from a mental disorder, but only 15.9% of them receive treatment. [...]
By

Kim Ribbink

Advancing Innovation with Better Regulatory Science
Advancing Innovation with Better Regulatory Science By Denise Myshko The FDA is in the middle of an effort to improve regulatory science and how new medicines are approved. The Food and Drug Administration is in the midst of a huge undertaking to transform the way medical products are developed, evaluated, and manufactured. And while much [...]
By

Denise Myshko

Making Data Meaningful
Making Data Meaningful By Denise Myshko Advancing knowledge in science and medicine requires new tools and skill sets for managing and analyzing data. The genomics revolution has led to an explosion of biological data. But using these data to discover and develop new medicines requires newer, more sophisticated tools. Bioinformatics is a growing field, and [...]
By

Denise Myshko

Social Media Strategy
Social Media Strategy By Robin Robinson Experts share their best practices for developing a social media strategy. Social media marketing is still a bit daunting for most companies in the life-sciences industry, but some vanguard organizations are already realizing the value of interacting with consumers online. To capture the benefits of the online social media [...]
By

Robin Robinson

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