PharmaVOICE - 
October 2003
Purchase Issue

In Every Issue
E-Media
Dendrite Launches Sample Program Dendrite International Inc. has launched its [...]
By
What’s New
Sheila Greco Associates Reorganizes Into Three Divisions The human-resources consulting [...]
By
PharmaCounsel
The Effects of the HIPAA Privacy Policy Rule on Clinical [...]
By
On the Calendar
Industry Events October 15-16, 2003, Wardman Park Marriott Hotel — [...]
By
For Arts Sake
Creative Review Brand: Zoloft Client: Pfizer Debut: May 2001 Agency: [...]
By
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts PharmaTrax Licensing [...]
By
PharmaOutlet
HIPAA’s Impact on Informed Consent The first-ever federal privacy standards [...]
By

Lynn Meyer and Sandra Young

Talent Pool
Executive Appointments and Promotions in the Healthcare Industry October 2003 [...]
By
Letter from the Editor
Letter from the Editor By Taren Grom Editor Driving business [...]
By

Taren Grom, Editor

On The Cover

Flying High On A Vision
Flying High on a Vision By Kim Ribbink Entrepreneurs are individuals who make innovation possible; they are the people who stake their reputation, finances, and future on running their own businesses and achieving something different. As pharmaceutical and service companies continue to merge, business leaders are choosing to step out on their own and take [...]
By

Kim Ribbink

Features

Adapting to New Guidelines: Pharma Manufacturers and Medical Ed Companies
Cadent Medical Communications
By
Diana Anderson — Recruiting an Authority
Diana Anderson — Recruiting an Authority Bringing together her knowledge in rheumatology and her expertise in patient recruitment, Diana L. Anderson, Ph.D., has helped turn RRI into a leader in rheumatology services and is positioning its sister company, D. Anderson and Company, as a leader in helping pharmaceutical and biotechnology companies recruit patients into clinical [...]
By

Kim Ribbink

Behind the Closed Door
October 2003 Behind the Closed Door By Elisabeth Pena blank canvas … or marketing opportunity? The exam room is an ideal frontier for pharmaceutical marketing messages. Companies that develop desk-top anatomical models, wall charts and graphs, and exam-table paper are gaining access to the inner sanctum, which was once considered off limits. The goal is [...]
By

Taren Grom, Editor

Assessing and Predicting Patient Behavior to Maximize Direct-to-Consumer Effectiveness
Assessing and Predicting Patient Behavior to Maximize Direct-to-Consumer Effectiveness Direct-to-consumer advertising has been demonstrated to be effective in bringing diagnosed patients into doctors’ offices but less so in driving undiagnosed patients to see their physicians. This represents an untapped opportunity for pharmaceutical marketers — if they can figure out how to motivate this patient segment. [...]
By
A More Efficient FDA for the Device World
A More Efficient FDA for the Device World By Denise Myshko Quicker review times are an expected result of user fees, but in the device industry they provide a valuable resource as the sector employs technological advances as part of its submissions. If user fees work for prescription drugs, they can work for medical devices. [...]
By

Denise Myshko

What’s on Your Mind — Opinions
Opinions What’s on your mind What have you heard lately? In the September issue of PharmaVOICE, we asked readers to relate the most surprising statistics or strange facts that they have come across. PharmaVOICE learned that every human spent about half an hour as a single cell and that 70% of consumers think companies have [...]
By
Table of Contents
On The Cover Flying high on a vision Even as pharmaceutical companies merge to form giant conglomerates, business leaders are choosing to step out on their own and are taking some calculated risks. They embrace the challenges that come with being an entrepreneur and strive to make a difference in the life-sciences industry. FEATURES Behind [...]
By
FEEDBACK