PharmaVOICE - 
February 2013
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In Every Issue
PharmaTrax
Pipelines are Shifting to Biotech Drugs Trending Now: Large molecules [...]
By

Denise Myshko

Last Word
Focus: Oncology Paul Hawthorne, VP and Head, Oncology Business Unit [...]
By

Paul Hawthorne, VP and Head, Oncology Business Unit, Sanofi US Inc.

Talent Pool
Biotech Pool Dr. Michelle BERREY Chimerix Appoints CMO Chimerix, a [...]
By

Taren Grom, Editor

PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Formulary [...]
By

Taren Grom, Editor

Tools of the Trade
New electronic and web-based applications, sites, and technologies Trending Now: [...]
By

Taren Grom, Editor

Marketing Tips & Techniques
Marketing Tips & Techniques: Twitter Symplur and the Healthcare Hashtag [...]
By

Taren Grom, Editor

UpFront
Awards… BBK Receives Web Health Award CRA Executives Honored InVivo [...]
By

Taren Grom, Editor

Letter from the Editor
The Games Companies Play Gamification is not necessarily new to [...]
By

Taren Grom, Editor

On The Cover

Gamification is Serious Business
Research and case studies from both the academic and healthcare space bring forth ample evidence that games can improve patient compliance and healthcare outcomes. But can they effectively be used for physician education, sales training, and brand marketing? Forward-thinking gamification experts believe they can. According to our experts, gamification has implications across the all industry [...]
By

Robin Robinson

Features

Clinical Nurse Educators: Driving Diagnosis, Prescribing, and Adherence
Clinical Nurse Educators: Driving Diagnosis, Prescribing, and Adherence Pete Megronigle, VP, Head of Health Management Solutions, ­Quintiles Faced by a broad array of challenges — from healthcare reforms to evolving practice dynamics — physicians have little time to spend with patients, and still less for biopharma sales representatives. This time pressure can limit a healthcare [...]
By

Pete Megronigle, VP Head of Health Management Solutions, Quintiles

Medical Affairs Outsourcing
Medical Affairs Outsourcing What are the top trends/reasons that have impacted the discipline of medical affairs and its function within the biopharmaceutical, medical device, and diagnostics industries and why is outsourcing of this function so desirable? The medical affairs function is increasingly playing a more vital role within today’s pharmaceutical, biotechnology, medical device, and diagnostic [...]
By

Beth Price, Executive VP, The Medical Affairs Company

SHOWCASE FEATURE: Outsourcing: Outsourcing For Efficiency
Outsourcing for Efficiency For many sponsor companies in the life-sciences industry engaging with outsourcing partners — from the clinic to the market — is imperative if they want to drive efficiencies in time, money, and personnel as well as innovation. Life-sciences companies can reap the many advantages and benefits of outsourcing, including cost-savings, increased market [...]
By

Taren Grom, Editor

C-Suite: Specialty Pharma
Specialty Pharma Targeted Opportunities C-Suite: Specialty Pharma By Taren Grom The growing U.S. specialty pharmaceuticals market is comprised of more than 90 companies marketing more than 550 prescription pharmaceutical products, according to MCD Group, and dozens of therapeutic categories, including CNS disorders, pain management, men’s and women’s health, rare diseases, and urology. Robert Chioini CEO [...]
By

Taren Grom, Editor

Saudi Arabia: Oil Wealth Opens Doors to Health and Life Sciences
Saudi Arabia: Oil Wealth Opens Doors to Health and Life Sciences By Kim Ribbink Its wealth, growing population, investment in health and the life sciences, and high rates of diseases such as diabetes, make Saudi Arabia an exciting market for pharma companies. Saudi Arabia is perhaps best known for its oil, and the concomitant wealth [...]
By

Kim Ribbink

Mining for Gold in Patient Communities
Mining for Gold in Patient Communities By Robin Robinson Companies find market research value from both public and private patient­ communities. During a recent social media summit with patient community members who live with diabetes, Roche discovered a vital piece of information that changed its marketing and improved its credibility within the patient community. According [...]
By

Robin Robinson

Compliance with GCP
Compliance with GCP With more clinical trials being done outside the United States and an increased focus by regulators on patient safety, it’s critical for pharma companies to follow good clinical practices in their development programs. By Denise Myshko Regulators around the globe are requiring more data from pharmaceutical companies as part of their applications [...]
By

Denise Myshko

The Cloud in Pharma Research
The Cloud in Pharma Research The cloud has the potential to bring more ­efficient data management to clinical research, but pharmaceutical companies are approaching source sharing cautiously. Web-based solutions for R&D are not new, but during the past few years, they have morphed into what many call “the cloud.” The cloud, in its simplest form, [...]
By

Denise Myshko

Gone in 7 Seconds
Gone In 7 Seconds Marketers have two blinks of the eye to catch the attention of their potential audience. Multiple media delivery options, data-driven approaches, consensus-driven team processes, and the fear of regulatory backlash are just a few of the inkblots that can clutter the creative drawing board. The estimated time people give their attention [...]
By

Taren Grom, Editor

On the Calendar
Coming ATTRACTIONS The 2013 Pharmaceutical Market Research Group (PMRG) Annual National ­Conference, March 10-12, 2013, at the Gaylord National Hotel, National Harbor, M.D., will focus on the intrinsic value that an evolved healthcare marketing researcher must bring to today’s global brands and organization — value as a forward-thinking consultant, who not only provides the insight, [...]
By

Taren Grom, Editor

What’s New
New Healthcare-related Products, Services, and Companies Featured Briefs: Publicis Healthcare Communications Group Launches Publicis Health Media Havas Health Launches New Global Agency Group INC Research Expands Global Consulting Capabilities Cenduit Introduces New Clinical Trial Supply Simulation and Forecasting Service Janssen R&D Establishes Global Cross-Pharmaceutical Clinical Trial Investigator Databank AROUND THE GLOBE WHAT’S NEW Publicis Healthcare [...]
By

Taren Grom, Editor

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