PharmaVOICE - 
May 2012
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In Every Issue
Last Word
Word Building Strong Partnerships John Gargiulo, President and CEO of [...]
By

Carolyn Gretton

Talent Pool
Talent Pool executive appointments and promotions in the healthcare industry [...]
By

Carolyn Gretton

Tools of the Trade
Tools of the Trade New electronic and web-based applications, sites, [...]
By

Carolyn Gretton

What’s New
What’s New New healthcare-related products, services, and companies By Carolyn [...]
By

Carolyn Gretton

Social Media
Social Media Social Media trends, regs, and apps By Robin [...]
By

Robin Robinson

PharmaTrax
Pharma Trax Sales, marketing, And R&D?Trends affecting the healthcare industry [...]
By

Carolyn Gretton

UpFront
INDUSTRY at Large Awards… Medicis Receives Recognition for Ethical Initiatives [...]
By

Taren Grom, Editor

Letter from the Editor
PharmaVOICE The forum for the industry executive Volume 12 • [...]
By

Taren Grom, Editor

On The Cover

Regional Marketing Strategies
Critical to Brand Success Robin Robinson Many new factors are driving the need for regional ­segmentation. The playing field has changed. Life-sciences companies are working with reduced budgets in more dynamic and diverse markets spanning the world. It’s the proverbial do-more-with-less situation. As marketers are ever-more mindful of cost-savings and ROI, it must use more [...]
By

Robin Robinson

Features

How Apple Leads through Innovation Excellence
Contributed by Apple’s breathtaking rate of innovation is nothing short of astonishing. The company’s market cap is the highest in human history. And analysts project that Apple will cross the trillion mark by 2014. How do they do it? What is the secret behind Apple’s innovation machine? And how could we apply those same [...]
By

Fred Marshall, CEO and Founder, Quantum Learning, Inc.

Expanding Reps’ Value through Learning & Development
Expanding Reps’ Value through Learning & Development As new technologies emerge, industries often take a good, hard look at how they do business. This has been true in sectors like retail, publishing, and, of course, healthcare. In our industry, companies are exploring the potential of technological advances, such as e-detailing and mobile marketing, at the [...]
By

Michelle O'Connor, Presidnet and CEO, CRM Institute

SHOWCASE FEATURE: Training – A Meeting of Like Minds
Amid the debate over rep counts, specialty focus, and adoption of new technologies, the salesforce’s ­ central mission remains constant: to achieve a meaningful face-to-face engagement with prescribing physicians. “By continuing to focus on understanding our customers’ needs and objectives and adapting to a changing landscape, we create strong partnerships that ­ultimately ­better serve the [...]
By

Carolyn Gretton

HBA’s 2012 Rising Stars
Meet the 105 Healthcare Businesswomen’s Association’s Rising Stars… By Taren Grom, Editor HBA’s 2012 Rising Stars These high-potential women, who ­represent all facets and ­disciplines of the ­life-sciences industry, are being ­recognized by their companies for: H Significantly contributing to their organizations. H Exemplifying true leadership and acting as a role model for others. H [...]
By

Taren Grom, Editor

Insights from the C-Suite: Biotechnology Companies
C-Suite Biotech Companies Insights from the C-Suite: Biotechnology Companies Biotech executives address the need for regulations that address the specific needs of biotech and how funding challenges can impact innovation. According to a recent report by US Biotech Market Analysis, the United States represents the world’s largest biotechnology market, leading with its innovation, extensive R&D, [...]
By

Taren Grom, Editor

Global Supply Chain: Information Drives Transformation
Robin Robinson Connecting directly with ­patients will be a new role for the supply chain ­function. There are a number of factors that are expected to reshape global supply chain processes, but none more than the onset of comparative effectiveness and the need to monitor and document patient outcomes in the United States. This alone [...]
By

Robin Robinson

The Sun Keeps Rising on Japan’s Pharma Industry
Kim Ribbink Japan’s numerous universities and research institutions, cutting-edge research, ­­ state-of-the-art technology, and high-quality manufacturing facilities are the hallmarks of a leading market for the pharmaceutical industry. Japan is one of the world’s lead developers of pharmaceuticals and currently the leading pharmaceutical market in the Asia-Pacific. Japan’s pharmaceutical market is forecast to grow at [...]
By

Kim Ribbink

Addressing Reimbursement During Development
Denise Myshko Pharma companies are experiencing greater scrutiny from government, private payers, and consumers. Creating a comprehensive reimbursement plan that begins at early phases of product development is essential in successfully obtaining coverage. Increasingly in the United States and in Europe, payers and stakeholders are making a more rigorous assessment of the value new pharmaceutical [...]
By

Denise Myshko

New Course for Biotherapeutics
Denise Myshko Companies developing biotherapeutics are beginning to study indications beyond cancer and autoimmune and infectious diseases and are researching how antibodies and proteins can be used to treat other conditions, such as pain and cardiovascular conditions, that have traditionally been treated with small molecules. The demand for biologics continues to increase. In fact, the [...]
By

Denise Myshko

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