PharmaVOICE - 
July 2002
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In Every Issue
Talent Pool
Pharma POOL Andrew R.J. BONFIELD Bristol Myers Squibb Appoints New [...]
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E-Media
NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES West Pharmaceutical [...]
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What’s New
WHAT’S NEW NEW HEALTHCARE RELATED PRODUCTS, SERVICES, AND COMPANIES In [...]
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PharmaTrax
buster brands,”says David Lipson,forecasting practice leader at IMS Global Consulting.“But [...]
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For Art’s Sake
Creative Review Let’s face it — physicians don’t see erosive [...]
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Pharma Outlet
There is a movement afoot to reform the system enacted [...]
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Barbara Carter

What’s on your mind: Opinions
Digital Docs Albert Einstein said, “I never think of the [...]
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Raise Your Voice: Letters
An Important Frontier Kudos to the PharmaVOICE team for having [...]
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Letter from the Editor
PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh [...]
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Taren Grom, Editor

On The Cover

CRM: Connecting the Dots…
CUSTOMER RELATIONSHIP MANAGEMENT BY TAREN GROM CRM requires a multilevel, enterprisewide view of customers — thereby demanding a strong customer data management business practice . A 5% increase in customer retention can lead to a 25% to 85% profit increase,depending on the industry. — HarvardBusinessReview . 82% of global 2000 companies have an incomplete view [...]
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Taren Grom, Editor

Features

Felix Theeuwes — Durect Results
Results With more than 30 years experience in developing innovative drugdelivery technologies, Dr.Felix Theeuwes as chairman and chief scientific officer of Durect, is directing the startup company with the goal of commercializing pharmaceutical systems that . BY KIM RIBBINK Photos: Scott Lewis Courtesy: Studioslp.com THERE ARE CERTAIN CHARAC TER TRAITS THAT ALL GOOD SCIENTISTS HAVE [...]
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Pharmacy Direct
In an effort to make it EASIER FOR PATIENTS to fill their prescriptions, some doctors’practices are bringing in VENDING MACHINE STYLE dispensers. BY JEAN LAWRENCE When patients leave Abbott Northwestern hospital in Minneapolis, they can now head straight home rather than to the drugstore. They already have their medications in hand, having extracted their first [...]
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Jean Lawrence

Swimming the Channels
Think back 15 years and consider how much simpler the role of marketing a brand was. There were a few solid, inescapable channels to choose from to reach an audience. Printed materials, such as direct mail and collateral, were a mainstay of many marketing efforts; television or radio provided a more immediate, widereaching outlet; and [...]
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Biotech Clusters
held in Toronto in June, drew exhibitors from 28 countries and 47 U.S. states many of whom were in attendance to unveil their region’s assets as biotechnology centers of excellence. The message being delivered was biotech “cluster.” State and city officials were eager to reach out to the 15,000 plus attendees from 52 countries. There [...]
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Alex Robinson and Taren Grom, Editor

Animal Farm — The Promise of Xenotransplantation
Animal Farm BY DENISE MYSHKO NO ONE WOULD DISPUTE THAT THERE IS A SHORTAGE OF HEARTS, KIDNEYS, OR LIVERS FOR THOSE WHO REQUIRE A NEW ONE. Last year in the United States alone, 6,000 people died while awaiting an organ transplant. Campaigns to increase organ donation have been somewhat successful — do you have an [...]
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Denise Myshko

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