PharmaVOICE - 
January 2002
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In Every Issue
Talent Pool
78 J a n u a r y / F [...]
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E-Media
NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES ePocrates To [...]
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What’s New
Ventiv Health Inc., MDS Pharma Services,and Paul Capital Partners have [...]
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PharmaTrax
Consumer shifts demand changes in healthcare marketing In its latest [...]
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For Art’s Sake
Creative Review This ad is a stopper — but not [...]
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PharmaOutlet
The hottest concept in pharmaceutical marketing and PR today — [...]
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Robert Chandler and Gianfranco Chicco

What’s on your mind: Opinions
Who’s Role Is It? There is an issue that started [...]
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Raise Your Voice: Letters
Your article provided lots of great insight from pharmaceutical industry [...]
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Letter from the Editor
PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh [...]
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On The Cover

Improving Health Literacy
The statistics are staggering: As many as 90 millions Americans are functionally healthcare illiterate and low health literacy skills cost the U.S.health system about billion.The industry is beginning to school itself in ways to address this national healthcare issue. BY TAREN GROM The healthcare community generally has failed to acknowledge that low health literacy [...]
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Taren Grom, Editor

Features

Elaine Riddell: Measuring Up
LEADING A MULTIMILLION DOLLAR COMPANY AND ENSURING ITS SUCCESS TAKES SEVERAL KEY CHARACTER TRAITS. Clearly there is a need for vision, courage, and the intelligence to identify personal strengths and weaknesses. Add to this mix a passion for the job to inspire managers and staff. “I don’t know whether it’s the dynamic nature of this [...]
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Kim Ribbink

Advair: The Drug to Watch
The inhaler is well on its way to blockbuster status in the U.S., where it debuted in April 2001. Advair Diskus already is the fastestgrowing asthma medicine in Europe, where it is marketed under the name Seretide, and Goldman Sachs analysts fore cast that global sales of the drug will reach .4 billion by 2005. [...]
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Lynda Sears

Improving Physician/Patient Communications
A physician desperately tries to stay in touch with the experiences in her life that inspired her to become a healer. This has become more difficult as her work load increases, as she becomes burdened by phone calls and paperwork, and as patient “requests” make her feel more like a bureaucrat than a highly trained [...]
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Managing Managed Care
PHARMACEUTICAL COMPANIES FACE A MAJOR CHALLENGE: recruiting and training sales reps for their managed care business. Today, there’s much more to courting man agedcare companies, let alone gaining a contract and keeping it. “I have been in this business since 1987, when our focus was staff model HMOs and long term care,” says Ed Szostak, [...]
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Deborah Ruriani

Trials and Tribulations
Clinical trials can provide lifesaving options for some of the more than 60 million critically ill Americans. Yet, due to recent public scrutiny, clinical trials have come under fire based on isolated incidents that have caused some to question the efficacy and safety of trials. According to the Association of Clinical Research Profes sionals (ACRP), [...]
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Kim Ribbink

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