PharmaVOICE - 
February 2009
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In Every Issue
Last Word
We are honored to receive this prestigious Enterprise award from [...]
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Talent Pool
Pharma POOL William GARBARINI Jr. Ferring Promotes Head of Orthopedics [...]
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E-Media
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: [...]
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What’s New
FemmePharma Global Healthcare Inc. is devoted to developing drugs for [...]
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PharmaTrax
Sales, marketing, And R&D Trends affecting the healthcare industry U.S. [...]
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PharmaOutlet
When it comes to making drugs safer, cheaper, and more [...]
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Peter Pitts

UpFront
UpFront Milestones Almac turns 20 Dr. Robert Dunlop, president and [...]
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Letter from the Editor
Amazing stories of personal commitment! All too often we hear [...]
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Taren Grom, Editor

On The Cover

Improving Patient-Directed Communications
BY ROBIN ROBINSON New technologies are unlocking a wide range of options for improving patient-physician communications at every step along the treatment journey. Physicians are busy.. Patients are anxious.. The breakdown in communications in the exam room caused by these two simple factors — and many others — is not new. But more communications tools [...]
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Robin Robinson

Features

Push for Transparency Creates New Environment for KOLs
Proposed legislation, a new policy announcement by Pfizer, and criticism of reports published in medical journals fed the frenzy of media coverage surrounding key opinion leaders during the summer of 2008. While the debate on the ethics and value of key opinion leaders (KOLs) rages on inside and outside the industry, our experts tell us [...]
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Electronic Data Capture Turns a Corner … At Last!
Dennis Constantinou, Senior Director, Oracle Health Sciences New systems that make trial participation easier for investigation sites spur adoption. Today, setting up an EDC system at an investigative site requires only a standard PC with a Web browser and an Internet connection. With the average cost of developing a new drug exceeding billion and [...]
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Dennis Constantinou, Senior Director, Oracle Health Sciences

HBA Leadership Conference
1. Chicago served as the host city for the 6th Annual HBA Leadeship Conference. 2. Arlene Kirsh, GlaxoSmithKline, and Leadership Conference Chair and Director of Professional Development, Laurie Cooke, HBA CEO, and Catherine Sohn, GlaxoSmithKline, and Past WOTY, take a moment during star gazing at the Adler Planetarium. 3. Lisa Sassman of Eli Lilly and [...]
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What Makes Great Creative Great?
Steve Frederick, Executive VP, Creative Director, FlashPoint Medica At face value, many pharmaceutical ads might be considered “interesting.” But being interesting does not necessarily mean effective. In order to be “great,” creative efforts must be so powerful and persuasive that they demand a reaction. getting the best creative from your agency Getting great creative requires [...]
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Steve Frederick, VP, Creative Director, FlashPoint Medica

Harriet Robinson: A Shot of Daring
Throughout her life and career, Dr. Harriet Robinson has dared to take on challenges. Today, she is focusing her skills and determination on one of the most sought-after goals in global healthcare: developing a vaccine to prevent HIV/AIDS. After almost 40 years in the lab, Dr. Harriet Robinson is still as passionate about drug discovery [...]
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Kim Ribbink

From the Heart: Personal Stories, Public Causes
BY KIM RIBBINK The expression the acorn becomes an oak is never truer than in charitable and philanthropic acts. Individuals who are moved by a certain cause — as a result of their own experiences, beliefs, or outlooks — often inspire many others to rally to that cause. Last year,PharmaVOICE began a series of articles [...]
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Kim Ribbink

Video Detailing: 10 Years in the Making
With the proliferation of broadband and advances in technology, e-promotional and educational online activities are on the rise. Detail videos may not have revolutionized the pharma industry in quite the way MTV has revolutionized the music industry, but the medium is gaining traction 10 years after making its debut. The goal is to increase and [...]
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Robin Robinson

Process Improvement: Investigator Payments
Clinical-trial protocols are becoming more complicated, and investigators and site personnel are responding to the challenge. Yet issues about how sites are compensated for their time and effort remain. At the same time, the need to create an efficient development program that aims to bring medicines to the market faster is putting additional pressures on [...]
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Denise Myshko

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