PharmaVOICE - 
June 2008
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In Every Issue
Last Word
Michelle GadsdenWilliams is VP and Global Head of Diversity and [...]
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Talent Pool
Pharma POOL Dr. Nancy JOSEPHRIDGE Alan MACKENZIE Takeda Unveils PostTAP [...]
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E-Media
NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES ForteBio has [...]
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What’s New
NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Avista Capital Partners, which [...]
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PharmaTrax
As patients live longer and are increasingly diagnosed with chronic [...]
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PharmaOutlet
Here is an issue that has eluded the industry since [...]
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Meaghan Onofrey

UpFront
THE OTC MARKET Plop,Plop, Fizz, Fizz Consumers are taking an [...]
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Raise your voice: Letters
Digital Training With the emergence of digital technology as the [...]
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Letter from the Editor
It’s that time of year again, what we jokingly refer [...]
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Taren Grom, Editor

On The Cover

Keeping Pace with Changes in Clinical Operations
Managing the Challenges The challenges facing today’s clinical operations director are many, including accurately measur ing siteperformance,managing partner relation ships,andovercomingthecommunications barriers between clinical and data operations. Our experts discuss these and other hurdles that are all part of theevolving clinical process. GOTTINGSMITH. ASTRAZENECA. We have entered an era of radical change for clinical program delivery. [...]
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Robin Robinson

Features

Compliance Wrap Up
Compliance Forum The pharmaceutical industry continues to face major obstacles in attaining patient persistency and compliance. During CBI’s two day conference, thought leaders addressed the topic of patient compliance from many different avenues and provided their insights on ways that key stakeholders can improve compliance. In addition, providers of adherence and compliance solutions had a [...]
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ACRP 2008 Wrap Up
ACRP 2008 Global Conference & Exhibition — Boston,April 2529 4 11 12 1 2 7 9 A record crowd of about 3,000 people attended the Association of Clinical Research Professionals (ACRP) 2008 Global Conference & Exhibition in Boston in April. Held in conjunction with the Academy of Pharmaceutical Physicians and Investigators (APPI) Program for the [...]
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Shifting the Long-term Care Dynamic
Managed MARKETS Big payer changes have been taking place in the long-term care arena as a result of the introduction of Medicare Part D. Before 2006, the pri marypayers in longtermcarewere the state Med icaid plans. Now, multiple payers are covering patients, and insurance companies in particular are taking a lead role through Medicare Part [...]
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Denise Myshko

Mass Customization of Physician Messaging
While the pharmaceutical industry cannot adopt mass customization in the manufacture of its products, it can adopt mass customization in the marketing of its products to physicians, enabling sales reps to impart added value in presenting product information to the customer: physicians. Research shows, for exam ple, that emphasizing select product attributes and clinical data [...]
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DIA Preview Showcase
SPECIAL FEATURE DIA 44TH ANNUAL MEETING Representing more than 20,000 members worldwide involved in discovery, development, regulation, and marketing of bio/phar maceutical and related products, the Drug Information Association (DIA) each year has the significant task of designing an annual meeting that is timely,topical,and transforming. This year we received the largest ever number of abstracts [...]
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Matt Emmens — Driving Success
In the engine room of a company, leaders and internal experts conceptualize and form direction. The decisions they make determine a company’s success rate. It’s in this capacity that Matt Emmens takes a lead. He knows how to diagnose what’s wrong with the engine and how to get all the components working together. This is [...]
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Kim Ribbink

A Growing Community of Good Citizens, Part II
SPECIAL FEATURE # CITIZENS PHILANTHROPY HAS BECOME PART AND PARCEL OF CORPORATE LIFE IN MANY NATIONS.FOR SOME COMPANIES IN THE LIFESCIENCES, HOWEVER,THERE IS A GROWING DESIRE TO TAKE THAT ONE STEP FURTHERWITH GRASSROOTSVOLUNTEERISM. Last month, PharmaVOICE told its readers about some of the remarkable volunteer activities of seven pharma and biotech companies and their employees. [...]
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Kim Ribbink

Redefining the Salesforce Landscape
BY ROBIN ROBINSON One of the driving factors to find new new solutions is the looming loss of patent protection for several blockbuster drugs. “We are two years away from Lipitor going off patent, which means we are one year closer to Armageddon, and things are going to get really ugly,” says Matt Wallach, VP [...]
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Robin Robinson

Reaching Patients in the Pharmacy
BY ROBIN ROBINSON It’s not an emerging trend, because it has been in practice for years. It’s not exactly a growing trend, because although there has been more uptake, it is still “underutilized” as a marketing medium. However, pharma companies that use DTC programs at the pharmacy level have found this to be an effective [...]
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Robin Robinson

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