PharmaVOICE - 
April 2004
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In Every Issue
For Art’s Sake
Creative Review For Art’s Sake each month, this department pays [...]
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E-Media
E-Media New electronic and web-based applications, sites, and technologies NoInk [...]
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Talent Pool
Pharma POOL Richard W. Ashley James White Abbott Laboratories Names [...]
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What’s New
What’s new New healthcare-related products, services, and companies PRA forms [...]
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What’s on Your Mind — Opinions
What’s new New healthcare-related products, services, and companies PRA forms [...]
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Raise Your Voice — Letters
Raise your voice Times have changed A whole new ball [...]
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Letter from the Editor
This year, the contract research outsourcing market is expected to [...]
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Taren Grom, Editor

PharmaOutlet
Contributed by Mark Levine The Need for an Outsourcing Industry [...]
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PharmaTrax
Pharma Trax Sales, marketing, And R&D Trends affecting the healthcare [...]
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On The Cover

Creating Effective Outsourcing Partnerships
Creating Effective Outsourcing Partnerships By Denise Myshko Pharmaceutical companies are adopting a more strategic approach to outsourcing clinical-research services. Contract research outsourcing has grown exponentially over the past 30 years. In the 1970s, outsourcing was limited to preclinical and clinical-trial services, according to a report by Kalorama Information. Today, this is a full-service industry that [...]
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Denise Myshko

Features

A Face in the Crowd: Carrying the Bag with “Pat”
A Face in the Crowd Carrying the Bag with “Pat” One top 10 pharmaceutical company and the – everything from no-access physician offices to developing that elusive one-on-one relationship. An estimated 85,000 sales reps are now in the field, according to a new study by pharmaceutical intelligence firm Cutting Edge Information, and top pharmaceutical companies [...]
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Systems Marketing: Paradigm Shift in Pharmaceutical Marketing Strategy
Systems Marketing A Paradigm Shift in Pharmaceutical Marketing Strategy The opportunity for breakout returns from pharmaceutical marketing won’t come from tweaking the margins and incremental adaptations. It won’t come from creating more – more sales people, more promotion, more press releases, more e-mails, more data, more branding, more share of voice. And it won’t come [...]
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Coaching: Developing a Playbook for Sales Rep Success
pharmaceutical sales managers need to be taught how to hone their own coaching and counseling skills, as well as have a clear corporate direction to understand what is required from their people. An array of tools exist to help them to improve performance. Given the right coaching, the coach or manager can help develop a [...]
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Elisabeth Pena

Product Managers: CEO for a Brand
By Elisabeth Pena Product Managers CEO for A Brand With responsibilities ranging from marketing, branding, manufacturing, clinical affairs, regulatory issues, and life-cycle management, the product manager now needs to be involved in all the stages of the drug’s evolution. Brand Product managers need to support their ideas based on analysis of available market research data [...]
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Elisabeth Pena

The Medical Affairs-Marketing Connection
The Medical Affairs-Marketing Connection By Denise Myshko A changing regulatory environment is mandating that there is better collaboration between the medical affairs and marketing departments of pharmaceutical companies. These two groups are forging stronger relationshiPS for better product life-cycle management and the development of postmarketing studies. I f recent regulatory actions have taught pharmaceutical marketers [...]
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Denise Myshko

Table of Contents
on the cover Creating effective outsourcing partnerships Pharmaceutical companies are adopting a more strategic approach to the outsourcing of clinical- research services. They are now looking for research and development partners rather than outsourcing vendors. 10 FEATURES Coaching: Developing a playbook for sales rep success Managing human and financial resources can challenge sales managers. With [...]
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